Creators are launching their own skincare & cosmetic brands at 80-90% margins, without every touching a product.
The formula is
- Find a niche
- Build an audience,
- Find the right partners
Here's exactly how to do it:
The formula is
- Find a niche
- Build an audience,
- Find the right partners
Here's exactly how to do it:
If youβre on social you've seen dozens of new brands from creators launching fast and furious.
Is there room in the market for all these cosmetics? YES
- The big cosmetic brands are being rapidly taken over by new products
- Retail is relying on creator brands to drive demand
Is there room in the market for all these cosmetics? YES
- The big cosmetic brands are being rapidly taken over by new products
- Retail is relying on creator brands to drive demand
Working in this space starts with wholesaling - there's two types worth knowing
Contract manufacturing: Use an established lab with formulators to create a specific idea you have. Best if you have a super specific idea and the funds to develop something custom.
Contract manufacturing: Use an established lab with formulators to create a specific idea you have. Best if you have a super specific idea and the funds to develop something custom.
Semi-custom:
Customize a preset base shampoo, bath salt, lotion, sports recovery gel or makeup with ingredients.
This way you can leverage trends (Charcoal! Moss! Mushrooms!) without needing a whole custom formulation.
Pro-tip: 90% of popular products are made this way
Customize a preset base shampoo, bath salt, lotion, sports recovery gel or makeup with ingredients.
This way you can leverage trends (Charcoal! Moss! Mushrooms!) without needing a whole custom formulation.
Pro-tip: 90% of popular products are made this way
How do you find these wholesalers?
I have a big list on my website here: productworld.xyz
But I also highly recommend Pietra Studios @shoppietra, who have a supplier network with products you can browse in their app that's incredible, they are EXCELLENT for this niche.
I have a big list on my website here: productworld.xyz
But I also highly recommend Pietra Studios @shoppietra, who have a supplier network with products you can browse in their app that's incredible, they are EXCELLENT for this niche.
This isn't just about big creators, it's about niche
For every
- Kim with SKNN
- Hailey with Rhode
- Lil Yachty with Crete
Theres hundreds of little brands cashflowing smaller businesses
For every
- Kim with SKNN
- Hailey with Rhode
- Lil Yachty with Crete
Theres hundreds of little brands cashflowing smaller businesses
How do you find your niche?
Find a specific customer with this formula
β’ age
β’ gender
β’ skin type
β’Β skin tone
β’Β vibe/look
+ Find potentially hype ingredient/s or functions
+ pricing strategy = cheap, average, luxury
Now you have a FOCUSED brand with intention. Crucial!
Find a specific customer with this formula
β’ age
β’ gender
β’ skin type
β’Β skin tone
β’Β vibe/look
+ Find potentially hype ingredient/s or functions
+ pricing strategy = cheap, average, luxury
Now you have a FOCUSED brand with intention. Crucial!
Now, audience.
For existing creators, leverage your audience!
- get emails or texts in your database with a giveaway or newsletter early
- evaluate & contact important followers, and ask your audience for needed relationships
- build in public to gain affinity for your project
For existing creators, leverage your audience!
- get emails or texts in your database with a giveaway or newsletter early
- evaluate & contact important followers, and ask your audience for needed relationships
- build in public to gain affinity for your project
The bigger you are the more leverage you have. The Itzi twins are leveraging their 6.9m followers to launch their brand direct into Walmart.
If you're smaller, focus on slowly growing your business into something real, bringing more value to you as a creator.
If you're smaller, focus on slowly growing your business into something real, bringing more value to you as a creator.
If you aren't a big creator today, you can start putting a framework in place to launch by:
- TikTok 2x a day about your niche
- start and write on a blog 3x a week
- get and review existing products in the space on on both the above
This will help gain credibility + audience
- TikTok 2x a day about your niche
- start and write on a blog 3x a week
- get and review existing products in the space on on both the above
This will help gain credibility + audience
If you want to get involved in cosmetics but don't want to start a brand yet-- it is easy and worthwhile to create content to get prepared
β’ Curate the space
β’ Review products
β’ Document experiments with regiments
β’ Interview real users about what works for them
β’ Curate the space
β’ Review products
β’ Document experiments with regiments
β’ Interview real users about what works for them
If you saw how many sites & social pages like the above get sold on a monthly basis on sites like MicroAcquire, Flippa etc you'd be shocked.
Which brings me to my next point... if you dont have audience but do have some cash...
Buy an existing content site (or 5) to kickoff.
Which brings me to my next point... if you dont have audience but do have some cash...
Buy an existing content site (or 5) to kickoff.
The other big recommendation I have that I think is underutilized...
Collaborate.
Creators should be launching brands TOGETHER in groups of 2-3. Leverage multiple audiences and connections, build something unexpected.
Also helps smaller creators hit above their weight class.
Collaborate.
Creators should be launching brands TOGETHER in groups of 2-3. Leverage multiple audiences and connections, build something unexpected.
Also helps smaller creators hit above their weight class.
I write extensively on this topic every week - resources, how-to guides, factory links...
Join 5k+ on my Product People newsletter to find your way to making and growing your own product!
productworld.xyz
Join 5k+ on my Product People newsletter to find your way to making and growing your own product!
productworld.xyz
I firmly believe creator brands are and will continue to completely disrupt the legacy consumer packaged goods infrastructure, and Im working as hard as I can to enable this shift with resources.
Follow me @orenmeetsworld for more product playbooks!
I appreciate any RTs ππΌ
Follow me @orenmeetsworld for more product playbooks!
I appreciate any RTs ππΌ
There has never been a better time to launch your own product.
Join 4100+ on my Product People email list and get product playbooks, factory links, and insights for running your own brand direct in your inbox:
getrevue.co
Join 4100+ on my Product People email list and get product playbooks, factory links, and insights for running your own brand direct in your inbox:
getrevue.co
If you are starting a brand in this spaceβ make sure you follow this key strategy for new brands in todays social media economy: tiktok.com
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