I've built 3 websites that have done $100M+ in revenue
it all comes down to understanding 1 THING.
it all comes down to understanding 1 THING.
Your website is a letter you write to your customer
First write the letter
Then design your site around it
First write the letter
Then design your site around it
This a good sales letter from Polywork
1. Here's your problem
2. Here's why solving it is hard
3. Here's our solution
4. Here's who it's worked for
5. Here's why it works
1. Here's your problem
2. Here's why solving it is hard
3. Here's our solution
4. Here's who it's worked for
5. Here's why it works
Now let's design the landing page
I'll use my friend @thesamparr 's newsletter as an example
It sends you new product ideas backed by real data on what's trending.
I'll use my friend @thesamparr 's newsletter as an example
It sends you new product ideas backed by real data on what's trending.
@thesamparr 1. This is what your life will be like if you buy my product
This is your headline
The job of the headline is to earn the scroll
Not to sell,
just to get the reader hooked so they keep reading
This is your headline
The job of the headline is to earn the scroll
Not to sell,
just to get the reader hooked so they keep reading
@thesamparr 2. This is what my product actually does.
This is your product description page
Write like you talk, from the customer's perspective and keep it on a 5th grade reading level
This is your product description page
Write like you talk, from the customer's perspective and keep it on a 5th grade reading level
@thesamparr 3. This is what people say about the product behind our back.
Add Social Proof
Get real testimonials.
The fake ones look fake, be authentic.
Add Social Proof
Get real testimonials.
The fake ones look fake, be authentic.
@thesamparr 4. Reasons why people say all this good stuff about our product
Explain some unique features, no bs.
Feature a: Because.... the newsletter has a kickass community
Explain some unique features, no bs.
Feature a: Because.... the newsletter has a kickass community
@thesamparr Feature b: Not just that, we also have live training
Don't just tell them what the features are.
Show them how it'll help them.
Don't just tell them what the features are.
Show them how it'll help them.
@thesamparr 5. Here's what will happen if you drop your email below
You'll have awesome product ideas in your inbox + You'll join our community
FOR FREE for a week.
Don't miss out.
You'll have awesome product ideas in your inbox + You'll join our community
FOR FREE for a week.
Don't miss out.
@thesamparr Use some drama in your CTA button.
@thesamparr Follow this sales letter format
tldr;
1. Your life after buying my product
2. What my product actually does.
3. What people say about my product
4. Why do people say good stuff
5. Why you should drop your email
Simplicity is key.
tldr;
1. Your life after buying my product
2. What my product actually does.
3. What people say about my product
4. Why do people say good stuff
5. Why you should drop your email
Simplicity is key.
@thesamparr If you found the thread useful, plz retweet the first tweet.
Follow me @jspeiser for more SaaS, startups, and investing.
Follow me @jspeiser for more SaaS, startups, and investing.
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