"What's the number 1 skill in 2022?"
ANS - Copywriting
I'm no PRO ...but here are 5 basic tips you wish you knew sooner about copywriting ๐งต๐งต
ANS - Copywriting
I'm no PRO ...but here are 5 basic tips you wish you knew sooner about copywriting ๐งต๐งต
Just so we're on the same page:
Q: What is Copywriting?
A: The use of the written word to STOP and get the reader to take a specific action
Q: Is this related to Copyright?
A: No
Q: Why is this important?
Q: What is Copywriting?
A: The use of the written word to STOP and get the reader to take a specific action
Q: Is this related to Copyright?
A: No
Q: Why is this important?
The internet is built on 4 legs with one common name: Writing.
All forms of medium you consume daily stemmed from writing.
Audio? They're read from scripts
Video? They're acted from scripts
Images? They're picturized from scripts
Scripts = Writing.
Now... Lets roll:
All forms of medium you consume daily stemmed from writing.
Audio? They're read from scripts
Video? They're acted from scripts
Images? They're picturized from scripts
Scripts = Writing.
Now... Lets roll:
At the end of this thread you would:
- Have a little idea of what copywriting is
- have 5 foundations to act on
- steal 2 formulas for writing powerful headlines
+ examples all the way
Let's get you these wins:
- Have a little idea of what copywriting is
- have 5 foundations to act on
- steal 2 formulas for writing powerful headlines
+ examples all the way
Let's get you these wins:
1. Rule of One
Keep the copy smooth like it is a one-on-one conversation (which it actually is from the readers point of view)
The rule says:
Write for
- One Person
- One Problem
- One Solution
To do this effectively:
Keep the copy smooth like it is a one-on-one conversation (which it actually is from the readers point of view)
The rule says:
Write for
- One Person
- One Problem
- One Solution
To do this effectively:
You need to have a good understanding of your target audience.
Ex: I'm writing this right now because i know my audience will be interested in this.
What you need
- an ideal customer avatar
- to find where they congregate
- ...and how to attract them to follow you or etc
Ex: I'm writing this right now because i know my audience will be interested in this.
What you need
- an ideal customer avatar
- to find where they congregate
- ...and how to attract them to follow you or etc
2. K.I.S.S.
Keep It Sweet & Simple
The average reading age is 12. There is almost no need for big words.
Simple = Strong
Use โ
Utilise โ
Search โ
Rummage โ
Repeat โ
Reiterate โ
Take advantage of โ
Capitalize โ
Explain โ
Expantiate โ
Keep It Sweet & Simple
The average reading age is 12. There is almost no need for big words.
Simple = Strong
Use โ
Utilise โ
Search โ
Rummage โ
Repeat โ
Reiterate โ
Take advantage of โ
Capitalize โ
Explain โ
Expantiate โ
3. The "Slippery Slope" Technique
The idea here is:
"The goal of the first sentence is to get the reader to the next one"
This could be done using
โข Curiosity hooks
โข One-line paragraphs
โข Short, Incomplete sentences
The idea here is:
"The goal of the first sentence is to get the reader to the next one"
This could be done using
โข Curiosity hooks
โข One-line paragraphs
โข Short, Incomplete sentences
4. Specific = Secret
Remember... This is written to one person. There should be no generalism.
Being specific also shows proof in your claim.
Ex:
Hey bro โ
Hey People โ
I'll teach you how to steal โ
Here's how we're gonna steal $44,147,000 from the Royal Mint of Spain โ
Remember... This is written to one person. There should be no generalism.
Being specific also shows proof in your claim.
Ex:
Hey bro โ
Hey People โ
I'll teach you how to steal โ
Here's how we're gonna steal $44,147,000 from the Royal Mint of Spain โ
Two important lines you might want to tattoo on your wrist:
1. If you write to everyone... You write to no one
2. 90% of people should not understand what you're writing
โ I have a lot to learn here
1. If you write to everyone... You write to no one
2. 90% of people should not understand what you're writing
โ I have a lot to learn here
5. Benefit over Features
You humans are more emotional than logical
Want to speak WORSE?
- Tell them everything about your product
โข Date created
โข Why you made it
โข Number of people involved,etc
Want to speak BETTER?
- Find their desires and lean into it
Desire = Benefit
You humans are more emotional than logical
Want to speak WORSE?
- Tell them everything about your product
โข Date created
โข Why you made it
โข Number of people involved,etc
Want to speak BETTER?
- Find their desires and lean into it
Desire = Benefit
Ex:
Get better at talking to girls โ
Have women cling to your every word at the bar โ
Get better at writing copy โ
Write emails so good you'll be forced to put your phone on "do-not-disturb" to stop the alert notifications from deafening you โ
Get better at talking to girls โ
Have women cling to your every word at the bar โ
Get better at writing copy โ
Write emails so good you'll be forced to put your phone on "do-not-disturb" to stop the alert notifications from deafening you โ
BONUS: Here are the two Frameworks i and most experts use for Twitter thread hooks (including this one)
1. AIDA
2. PAS
1. AIDA
2. PAS
1. AIDA
A - Attention
I - Interest
D - Desire
A - Action
An example โ
A - Attention
I - Interest
D - Desire
A - Action
An example โ
2. PAS
P - Problem
A - Agitate
S - Solution
P - Problem
A - Agitate
S - Solution
My name is Francis and I exist on this app for a few reasons:
โข to make you a better writer
โข to help you build a monetizable audience while I'm building mine
Follow me at @francis_oleh for more content like this.
Also, turn on notifications for weekly spaces & threads.
โข to make you a better writer
โข to help you build a monetizable audience while I'm building mine
Follow me at @francis_oleh for more content like this.
Also, turn on notifications for weekly spaces & threads.
That's a wrap!
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