In the last 77 days.
I've analyzed 31 promos that generated $739M in sales combined.
My 12 personal discoveries are what A-List chooses not to share with you.
But I'll share it today.
What are these 12 personal discoveries?
A 🧵
WARNING: This thread is long please don't read
I've analyzed 31 promos that generated $739M in sales combined.
My 12 personal discoveries are what A-List chooses not to share with you.
But I'll share it today.
What are these 12 personal discoveries?
A 🧵
WARNING: This thread is long please don't read
I know it's boring and stressful.
But it's what you need to do if you want to get better at your craft.
I mean… if you want to become a dangerous salesperson.
You need to peruse and analyze some successful promos in your niche.
Anytime I see a recurring promo...
But it's what you need to do if you want to get better at your craft.
I mean… if you want to become a dangerous salesperson.
You need to peruse and analyze some successful promos in your niche.
Anytime I see a recurring promo...
I know for sure it keeps working - that's why they keep promoting it.
And to be honest - I'll be curious to know why it works.
Then I'll take out my time to...
Dissect - peruse - beat and analyze it to discover the secret behind the success of that promo.
And to be honest - I'll be curious to know why it works.
Then I'll take out my time to...
Dissect - peruse - beat and analyze it to discover the secret behind the success of that promo.
If you haven't been doing this dude…
Now is the best time to start.
Onward…
In the last 77 days.
I've analyzed 31 promos and I made some personal discoveries that you don't know about.
And I want to share it with you today.
So hop on a ride with me and let's get to it…
Now is the best time to start.
Onward…
In the last 77 days.
I've analyzed 31 promos and I made some personal discoveries that you don't know about.
And I want to share it with you today.
So hop on a ride with me and let's get to it…
1] 77 Days Personal Discovery:
âś… Copywriters Have One Clear Goal.
As a copywriter…
You only have one goal…
And your goal isn't to get applause.
Not to get the massive engagement.
Not in this life are you there to get a standing ovation.
But…
âś… Copywriters Have One Clear Goal.
As a copywriter…
You only have one goal…
And your goal isn't to get applause.
Not to get the massive engagement.
Not in this life are you there to get a standing ovation.
But…
You're frankly there for the money - SALES!
And how did you define sales in your marketing funnel?
Here it is at its simplest…
> Ad copy - focus on getting them to click.
> Landing page - focus on getting them to opt-in.
> Email copy - focus on getting them out of the box.
And how did you define sales in your marketing funnel?
Here it is at its simplest…
> Ad copy - focus on getting them to click.
> Landing page - focus on getting them to opt-in.
> Email copy - focus on getting them out of the box.
> Sales page - focus on getting them to buy.
This is what sales are…
It isn't always about money but it's what results in money in the end.
This is what sales are…
It isn't always about money but it's what results in money in the end.
2] 77 Days Personal Discovery:
âś… Copywriters Have One BIG Enemy.
You have one big enemy as a copywriter...
It's called OBJECTIONS!
It's simply a bunch of questions your prospect has in their head.
Which they need an honest answer.
âś… Copywriters Have One BIG Enemy.
You have one big enemy as a copywriter...
It's called OBJECTIONS!
It's simply a bunch of questions your prospect has in their head.
Which they need an honest answer.
You need to address and overcome these objections amicably.
If you don't - you'll find it hard to make sales.
But wait…
The objection every other copywriter talks about is "What Is In It For Me?" (WIIFM)
Yeah - "WIIFM" is everyone's favorite Tv show.
If you don't - you'll find it hard to make sales.
But wait…
The objection every other copywriter talks about is "What Is In It For Me?" (WIIFM)
Yeah - "WIIFM" is everyone's favorite Tv show.
Which is the first question your prospects ask…
But if you can't show them the "WIIFM" then why are you even selling?
The real sales objections breaming in the mind of your prospects are...
Why should I trust you and give you my money?
Will this work for me?
But if you can't show them the "WIIFM" then why are you even selling?
The real sales objections breaming in the mind of your prospects are...
Why should I trust you and give you my money?
Will this work for me?
How did you come across this secret?Â
Why am I just hearing about this?
The list goes endless based on what you're selling and the market you're selling to.
That's why I say…
You're the writer, the offer owner and at the same time the prospect before your promo goes live.
Why am I just hearing about this?
The list goes endless based on what you're selling and the market you're selling to.
That's why I say…
You're the writer, the offer owner and at the same time the prospect before your promo goes live.
So while writing your copy.
Put yourself in your customer's shoes.
Be very skeptical.
Ask yourself tons of questions then provide answers to each of them.
This is how you overcome objections.
Put yourself in your customer's shoes.
Be very skeptical.
Ask yourself tons of questions then provide answers to each of them.
This is how you overcome objections.
3] 77 Days Personal Discovery:
âś… Get Your Prospects to Imagine Here and Hereafter.
Paint a picture in their head (copy guru do this a lot.)
Get them to crave the transformation you offer…
âś… Get Your Prospects to Imagine Here and Hereafter.
Paint a picture in their head (copy guru do this a lot.)
Get them to crave the transformation you offer…
Show them your product works for Brown and if they take it up it will work for them as well.
This is called Future Pacing.
That's what proof & Testimonials are there to do.
Use it to paint a "Future Me" image in their head.
Get them to think...
This is called Future Pacing.
That's what proof & Testimonials are there to do.
Use it to paint a "Future Me" image in their head.
Get them to think...
"This product takes Williams from zero to hero, I'm in my zero and if I get this product the same thing could happen"
"It's also helped Rey, Zohaib and JD - I need to take this up NOW!"
Do this and sell them your offer…
"It's also helped Rey, Zohaib and JD - I need to take this up NOW!"
Do this and sell them your offer…
4]Â 77 Days Personal Discovery:
âś… Believable Proof Is Everything.
If you have a good offer that cures the core problem of your prospect.
You have a good copywriter to handle your messaging.
If your sales page lacks proof and testimonials.
âś… Believable Proof Is Everything.
If you have a good offer that cures the core problem of your prospect.
You have a good copywriter to handle your messaging.
If your sales page lacks proof and testimonials.
People won't believe you and they won't buy.
The proof is a must-have element on your sales page.
It is what makes them trust you and give you their money.
So put testimonials in your Ads.
Hang it on your landing page.
Bunch of it on your sales letters.
The proof is a must-have element on your sales page.
It is what makes them trust you and give you their money.
So put testimonials in your Ads.
Hang it on your landing page.
Bunch of it on your sales letters.
In your email? - if you can then put it.
5] 77 Days Personal Discovery:
âś… Priming + FOMO.
Priming + FOMO is letting the sales happen manually.
Copywriters don't force sales to happen.
They let it happen manually.
They don't sound needy.
Even after everything you've put on your sales page.
âś… Priming + FOMO.
Priming + FOMO is letting the sales happen manually.
Copywriters don't force sales to happen.
They let it happen manually.
They don't sound needy.
Even after everything you've put on your sales page.
Let her know you don't care if she presses the back button and leaves the page.
Example?Â
Here you have it in action…
"You can leave, we don't care if you press the back button now…
It is your choice to either take it up or leave it but if you leave...
Example?Â
Here you have it in action…
"You can leave, we don't care if you press the back button now…
It is your choice to either take it up or leave it but if you leave...
Your problem might get worse.
You might continue to suffer from the pain.
You'll try other solutions which will never work.
But if you take up this product today this is what will happen next…"
Do you get that? Good!
You might continue to suffer from the pain.
You'll try other solutions which will never work.
But if you take up this product today this is what will happen next…"
Do you get that? Good!
6] 77 Days Personal Discovery:
âś… Your Headline Is Not Only Important But Every Other Aspect Does.
I hate it...
When I see other copywriters talking about specific parts of copywriting.
Like...
"Spend more time on your headline"
Then I ask...
âś… Your Headline Is Not Only Important But Every Other Aspect Does.
I hate it...
When I see other copywriters talking about specific parts of copywriting.
Like...
"Spend more time on your headline"
Then I ask...
Which of them should I overlook?
The lead?Â
The body copy?
Or the closing part?
See…
Every aspect of copy is important and worth spending time on.
From the first word of your copy down to the very last…
The lead?Â
The body copy?
Or the closing part?
See…
Every aspect of copy is important and worth spending time on.
From the first word of your copy down to the very last…
Spend more time on your headline.
Spend more of it on your lead.
Much more on body copy and offer.
The reason is that - one slit error in your copy and it's a disaster.
Spend more of it on your lead.
Much more on body copy and offer.
The reason is that - one slit error in your copy and it's a disaster.
7] 77 Days Personal Discovery:
âś… A-List Copywriters Breaks Rules.
One of the things that makes me most of the money is by being a rebel.
I'm not afraid to break the rule.
Not afraid to look stupid.
Fuck templates and test run that idea.
âś… A-List Copywriters Breaks Rules.
One of the things that makes me most of the money is by being a rebel.
I'm not afraid to break the rule.
Not afraid to look stupid.
Fuck templates and test run that idea.
It might be what your prospects will relate to.
Copywriting has “rules”. - Truly.
But you know the rules to break the rules.
I break them most of the time.Â
But before you can break the rules.
You ought to know the rules at the back of your palm.
Master them - Follow them.
Copywriting has “rules”. - Truly.
But you know the rules to break the rules.
I break them most of the time.Â
But before you can break the rules.
You ought to know the rules at the back of your palm.
Master them - Follow them.
...And then you can break them.
8] 77 Days Personal Discovery:
âś… Copywriters Only Promote Products That Help People.
Again…
Copywriters don't manipulate - we persuade.
We don't take advantage of people.
We don't use persuasion to defraud people.
âś… Copywriters Only Promote Products That Help People.
Again…
Copywriters don't manipulate - we persuade.
We don't take advantage of people.
We don't use persuasion to defraud people.
We use the power we have ethically.
We use copywriting to save lives.
We sell to people only products that help them.
So before you write to promote any product.
Make damn sure your offer delivers what you promise.
We use copywriting to save lives.
We sell to people only products that help them.
So before you write to promote any product.
Make damn sure your offer delivers what you promise.
9]Â 77 Days Personal Discovery:
âś… What Is Copywriting?
I still don't know what copywriting is.
I honestly don't know what psychology is.
I can't define what persuasion is without first asking google.
But I know well about YOU as a HUMAN.
âś… What Is Copywriting?
I still don't know what copywriting is.
I honestly don't know what psychology is.
I can't define what persuasion is without first asking google.
But I know well about YOU as a HUMAN.
I know what makes you take quick action.
I know what triggers YOU and that's what makes the difference…
This is to tell you that copywriting isn't about writing.
Writing takes 1%
Copywriting is understanding human psychology.
I know what triggers YOU and that's what makes the difference…
This is to tell you that copywriting isn't about writing.
Writing takes 1%
Copywriting is understanding human psychology.
> Their pains.
> Problems.
> Desire.
> Wants.
> Belief.
> Objections.
So…
Focus more on writing if you want to be a half-baked copywriter.
Focus more on psychology if you want to be a fully baked copywriter.
> Problems.
> Desire.
> Wants.
> Belief.
> Objections.
So…
Focus more on writing if you want to be a half-baked copywriter.
Focus more on psychology if you want to be a fully baked copywriter.
10] 77 Days Personal Discovery:
âś… Copywriting Is Critical Thinking.
Copywriting is more about critical thinking.
> How can I come from a different angle? - CRITICAL THINKING!
> How can I sound NEW? - CRITICAL THINKING!
> What's my big idea? - CRITICAL THINKING!
âś… Copywriting Is Critical Thinking.
Copywriting is more about critical thinking.
> How can I come from a different angle? - CRITICAL THINKING!
> How can I sound NEW? - CRITICAL THINKING!
> What's my big idea? - CRITICAL THINKING!
You need to pay more attention to your thinking before writing.
If you can not do critical thinking - sorry dear - this game isn't for you.
If you can not do critical thinking - sorry dear - this game isn't for you.
11] 77 Days Personal Discovery:
âś… Copywriting Will Fuck Your Mental Health.
It is a HARD pill to swallow that copywriting will fuck your mental health if you ain't careful.
Why?Â
Because most of the work happens in your head.
You think 10x than the average person.
âś… Copywriting Will Fuck Your Mental Health.
It is a HARD pill to swallow that copywriting will fuck your mental health if you ain't careful.
Why?Â
Because most of the work happens in your head.
You think 10x than the average person.
Do you mean critical thinking?
Yeah - what I just told you about.
What to do to be on a saver side?
Play a lot.Â
Work out.
Have some fun.
Have some good rest.
Eat healthily and stay away from junk.
What will happen?
Yeah - what I just told you about.
What to do to be on a saver side?
Play a lot.Â
Work out.
Have some fun.
Have some good rest.
Eat healthily and stay away from junk.
What will happen?
You'll be healthy and productive and there you'll make more money for your client.
And much more for yourself.
And much more for yourself.
12] 77 Days Personal Discovery:
âś… Copywriting Is A "Speak To Me Skill" not "Speak To Us."
Speak directly into my head alone.
Get me to understand what you're saying.
Get me to believe you.
Get me to trust you.
Only ME not US!
Copywriting is a one-on-one conversation.
âś… Copywriting Is A "Speak To Me Skill" not "Speak To Us."
Speak directly into my head alone.
Get me to understand what you're saying.
Get me to believe you.
Get me to trust you.
Only ME not US!
Copywriting is a one-on-one conversation.
Not mass communication.
Copywriting is a conversation not with your boss in his office but…
With your friend in a bar with a beer in your hands.
You use simple words…
Easy to understand...
Your lingos...
In the end.
You both toss on an agreement.
Copywriting is a conversation not with your boss in his office but…
With your friend in a bar with a beer in your hands.
You use simple words…
Easy to understand...
Your lingos...
In the end.
You both toss on an agreement.
Just exactly like this thread and that's a wrap.
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