I started doing HARO just 3 months ago and have already gotten 6 high quality backlinks.
My success rate is 30% (which is much higher than the average).
Here are my tips on how to SUCCEED at HARO: đđ§”
My success rate is 30% (which is much higher than the average).
Here are my tips on how to SUCCEED at HARO: đđ§”
1. Only reply to requests that are relevant to your niche.
If you run a website about cooking and youâre responding to a query about skiing then itâs unlikely that a journalist will choose your quote.
(Even if you know a lot about skiing)
If you run a website about cooking and youâre responding to a query about skiing then itâs unlikely that a journalist will choose your quote.
(Even if you know a lot about skiing)
2. Make sure you fit ALL the requirements.
Journalists often state exactly who they want to respond.
A pitch might say âPR or businesses onlyâ, âno bloggersâ or âUS residents onlyâ.
Journalists often state exactly who they want to respond.
A pitch might say âPR or businesses onlyâ, âno bloggersâ or âUS residents onlyâ.
Donât waste your time replying to requests that you donât meet the requirements for.
The journalist wonât even bother reading your pitch.
The journalist wonât even bother reading your pitch.
3. Reply fast!
I always try to respond to HARO requests in the first 15 minutes after receiving the email.
Why?
Journalists often receive hundreds of responses and thereâs no way theyâll read all of them.
I always try to respond to HARO requests in the first 15 minutes after receiving the email.
Why?
Journalists often receive hundreds of responses and thereâs no way theyâll read all of them.
For the best chance of having yours read, be one of the first to reply.
Journalists will often choose their sources as soon as they have what they need.
If you reply 2 days later, theyâll likely have already moved on.
Journalists will often choose their sources as soon as they have what they need.
If you reply 2 days later, theyâll likely have already moved on.
4. Get straight to the point.
Journalists are busy. They donât want to read a long paragraph about your life history.
Start your pitch with one sentence explaining who you are, why youâre qualified to speak on this subject and what your website is.
Journalists are busy. They donât want to read a long paragraph about your life history.
Start your pitch with one sentence explaining who you are, why youâre qualified to speak on this subject and what your website is.
Example: My name is Princess Peach and I am a gaming expert that runs the gaming website âGames For Allâ which has 200,000 monthly readers.
Then jump straight into your pitch. Make the first line or two of your pitch super engaging and interesting to entice them to read on.
Then jump straight into your pitch. Make the first line or two of your pitch super engaging and interesting to entice them to read on.
5. Address the journalist by name.
Most of the time, HARO requests include the journalists name so USE IT!
Start your email with âHi Amandaâ to make it more personal.
Most of the time, HARO requests include the journalists name so USE IT!
Start your email with âHi Amandaâ to make it more personal.
6. Use a relevant subject line.
Some people try to come up with a clever subject line to grab a journalists attention but these have the potential to leave your pitch unread.
Some people try to come up with a clever subject line to grab a journalists attention but these have the potential to leave your pitch unread.
Just use the title of the HARO query so that the journalist knows exactly what this pitch is for.
They donât want to play guessing games.
They donât want to play guessing games.
7. Try to include âquotable sentencesâ
A lot of the time a journalist will simply copy and paste a sentence from your pitch and quote you directly.
A lot of the time a journalist will simply copy and paste a sentence from your pitch and quote you directly.
If what youâve written isnât very quotable then that creates extra work for the journalist.
In the end theyâll probably decide not to use your pitch.
In the end theyâll probably decide not to use your pitch.
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