Business
Personal Development
Marketing
Business Strategy
Personal Branding
Freelancing
Client Pitching
I got paid INR 2,00,000 approx. ($2,500) from ONE client this month.
And spent ONLY 5 hours working on the strategy.
Here’s how to pitch a client the RIGHT way:
And spent ONLY 5 hours working on the strategy.
Here’s how to pitch a client the RIGHT way:
1/ Understand the pov
Look at everything from a client’s perspective and understand what exactly they are looking for.
Find their:
- End goal
- Mission
- Vision
Look at everything from a client’s perspective and understand what exactly they are looking for.
Find their:
- End goal
- Mission
- Vision
2/ Present the right way
Make them believe why you are the right fit for them and why they should hire you.
Tell them:
- Step-by-step strategy
- 4 week’s content process
- Expectations
- Vision board
Make them believe why you are the right fit for them and why they should hire you.
Tell them:
- Step-by-step strategy
- 4 week’s content process
- Expectations
- Vision board
3/ Don’t sell, just tell
You wouldn’t want to sound too salesy while pitching a client.
It’s a major turnoff.
Instead,
- tell a story
- have a conversation
- be candid
- add humour
Make them as comfortable as you can.
Build a relationship before you build a business.
You wouldn’t want to sound too salesy while pitching a client.
It’s a major turnoff.
Instead,
- tell a story
- have a conversation
- be candid
- add humour
Make them as comfortable as you can.
Build a relationship before you build a business.
4/ Add-ons
If you want to work with high-paying clients, explain why you’re charging high.
Give them add-on services to make them feel comfortable with the charges.
The ultimate goal is to not undercharge your worth and not let clients feel they’re being overcharged.
If you want to work with high-paying clients, explain why you’re charging high.
Give them add-on services to make them feel comfortable with the charges.
The ultimate goal is to not undercharge your worth and not let clients feel they’re being overcharged.
5/ Customize the research
Don’t sell the “one strategy, fit all” concept.
- do your research
- customise a strategy
- set up a zoom call
Make it all about them. Get to know them, find their interests and talk about them.
Don’t sell the “one strategy, fit all” concept.
- do your research
- customise a strategy
- set up a zoom call
Make it all about them. Get to know them, find their interests and talk about them.
6/ Be brutal
Explain what part of their profile you don’t like and why it will never work.
Clients love it when you get brutal & honest about the feedback.
Explain what part of their profile you don’t like and why it will never work.
Clients love it when you get brutal & honest about the feedback.
You CAN’T agree to whatever they say for the sake of closing the deal even when you know that their strategy won’t work.
Provide solutions, no matter how wrong they might sound to them.
Provide solutions, no matter how wrong they might sound to them.
7/ Benefits >> Features
Don’t tell what you can offer, tell how your services will revamp their social media platforms.
> Why they should hire you, and not others?
> Why do they pay you more, when they can hire for cheaper rates?
> Why exactly?
Tell them your WHY.
Don’t tell what you can offer, tell how your services will revamp their social media platforms.
> Why they should hire you, and not others?
> Why do they pay you more, when they can hire for cheaper rates?
> Why exactly?
Tell them your WHY.
8/ Proof of work
Show them case studies of your previous work.
> Growth rate
> Time frame
> Creation process
> Ad-hoc changes
> Client’s progress
> Testimonials
And bam! You got yourself an interested client.
Show them case studies of your previous work.
> Growth rate
> Time frame
> Creation process
> Ad-hoc changes
> Client’s progress
> Testimonials
And bam! You got yourself an interested client.
9/ All the above tips are tried and tested.
It works like a charm.
But you gotta put in the effort.
P.S.: There are no shortcuts when it comes to getting the RIGHT clients.
You will onboard some bad ones before you get the good ones. It’s a part of the process.
It works like a charm.
But you gotta put in the effort.
P.S.: There are no shortcuts when it comes to getting the RIGHT clients.
You will onboard some bad ones before you get the good ones. It’s a part of the process.
If you like the thread, leave a comment “Helpful”.
And I will create and share more tried & tested hacks/tips/lessons for you.
Also, don’t forget to follow @ShwetaKukreja_ for more threads.
Thanks for reading. :)
And I will create and share more tried & tested hacks/tips/lessons for you.
Also, don’t forget to follow @ShwetaKukreja_ for more threads.
Thanks for reading. :)
Update:
Got so many questions related to this, so answering some for clarity:
1) Client is from the USA
2) I am creating social media strategies for her.
3) Yes, she saw this thread and no, she don’t think that she was overcharged at all.
4) She even wrote a testimonial. 🥰
Got so many questions related to this, so answering some for clarity:
1) Client is from the USA
2) I am creating social media strategies for her.
3) Yes, she saw this thread and no, she don’t think that she was overcharged at all.
4) She even wrote a testimonial. 🥰
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