Nike spends $2.4 Billion on marketing every year.
The result: Selling 26 shoes every second.
They have a winning formula that they rinse and repeat.
7 Marketing tactics that brings them success :
The result: Selling 26 shoes every second.
They have a winning formula that they rinse and repeat.
7 Marketing tactics that brings them success :
1. Not selling products but Inspiration.
Nike's ad rarely mentions their product at all. They attack customers through emotional branding.
By creating a hero who works hard to overcome adversity and ultimately becomes victorious against the hero's own self-limitation.
Nike's ad rarely mentions their product at all. They attack customers through emotional branding.
By creating a hero who works hard to overcome adversity and ultimately becomes victorious against the hero's own self-limitation.
2. Always benefits never features.
They have always put a priority on making their customers a better version of themselves and better athletes.
The objective is to empower people to change their lives, not to sell just shoes.
They have always put a priority on making their customers a better version of themselves and better athletes.
The objective is to empower people to change their lives, not to sell just shoes.
3. Collaborations with Sports Titans
Ronaldo, Roger Federer, Michael Jordan, and other winners are frequently featured in the advertisements.
Due to the stars' own powerful branding, this improves the brand's story.
Capitalizing on Influencer Marketing flawlessly.
Ronaldo, Roger Federer, Michael Jordan, and other winners are frequently featured in the advertisements.
Due to the stars' own powerful branding, this improves the brand's story.
Capitalizing on Influencer Marketing flawlessly.
4. E retail strategy
Nike's Major income comes from E-commerce stores.
Their official website averages 90 Million visits every month.
You can see stunning images of products on all of the website's pages, creating visual poetry in your mind.
Nike's Major income comes from E-commerce stores.
Their official website averages 90 Million visits every month.
You can see stunning images of products on all of the website's pages, creating visual poetry in your mind.
5. Youtube Original Series
Nike created a YouTube series in 2016 to subtly market their products.
It received over 80,00,000 views and it features merchandise like shoes, workout gear, and Nike+ technology.
Just showing they know exactly where their target audience hangs out.
Nike created a YouTube series in 2016 to subtly market their products.
It received over 80,00,000 views and it features merchandise like shoes, workout gear, and Nike+ technology.
Just showing they know exactly where their target audience hangs out.
6. Controversy into cash
Nike made Colin Kaepernick one of the faces of ad campaigns
Best known for his silent protest on the field against police brutality
There was a flood of negative reactions, but they saw a 1400% increase in social media engagement and $6 billion in sales
Nike made Colin Kaepernick one of the faces of ad campaigns
Best known for his silent protest on the field against police brutality
There was a flood of negative reactions, but they saw a 1400% increase in social media engagement and $6 billion in sales
7. Killer Email Marketing
Despite the fact that most people believe email marketing is dead, it accounts for 11% of their sales.
Their customer receives numerous responses such as sign-up, successful purchase, newsletter, and holidays.
Keeping fans interested and wanting more.
Despite the fact that most people believe email marketing is dead, it accounts for 11% of their sales.
Their customer receives numerous responses such as sign-up, successful purchase, newsletter, and holidays.
Keeping fans interested and wanting more.
TL;DR
Nike's Marketing Tactics
1. E retail strategy
2. Controversy into cash
3. Killer Email Marketing
4. Youtube Original Series
5. Always benefits never features.
6. Collaborations with Sports Titans
7. Not selling products but Inspiration.
Nike's Marketing Tactics
1. E retail strategy
2. Controversy into cash
3. Killer Email Marketing
4. Youtube Original Series
5. Always benefits never features.
6. Collaborations with Sports Titans
7. Not selling products but Inspiration.
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2. Retweet the first tweet to spread the word
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