5 mindset shifts that helped me go from $3k/mo to $100k/mo on YouTube:
1. Think about it as a business
Most people look at YouTube as a platform for creators to post personal content.
If you run automated faceless channels, you can look at it as a real business:
- Monetization = ads & courses
- Product = videos
- Employees = freelancers
Most people look at YouTube as a platform for creators to post personal content.
If you run automated faceless channels, you can look at it as a real business:
- Monetization = ads & courses
- Product = videos
- Employees = freelancers
2. Think long-term
YouTube channels take time to grow.
You need to create several videos, double-down on what works, and keep on iterating.
Don’t start a YouTube-based business if you’re not ready to invest time in it for 2-3 months.
YouTube channels take time to grow.
You need to create several videos, double-down on what works, and keep on iterating.
Don’t start a YouTube-based business if you’re not ready to invest time in it for 2-3 months.
3. Data-first approach
Produced a batch of 33 videos.
Upload them and see how they do.
Double down on what works.
Cut what doesn’t.
Data > Opinions
Produced a batch of 33 videos.
Upload them and see how they do.
Double down on what works.
Cut what doesn’t.
Data > Opinions
4. Diversification
When people think of YouTube monetization, they immediately think about ads.
But that’s not the only way, nor the most profitable way to monetize.
You can do it with your own products, courses, and sponsors as well (much earlier than with ads).
When people think of YouTube monetization, they immediately think about ads.
But that’s not the only way, nor the most profitable way to monetize.
You can do it with your own products, courses, and sponsors as well (much earlier than with ads).
5. Model what works
If you want to cut the guesswork.
All you have to do is model what’s already working.
Things like:
• Thumbnails
• Video type
• Editing style
Don’t copy. But model it.
If you want to cut the guesswork.
All you have to do is model what’s already working.
Things like:
• Thumbnails
• Video type
• Editing style
Don’t copy. But model it.
Here’s a recap:
1. Think about it as a business
2. Long-term thinking
3. Data-first approach
4. Diversification
5. Model what works
1. Think about it as a business
2. Long-term thinking
3. Data-first approach
4. Diversification
5. Model what works
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