In the past 2 years I’ve helped clients:
• Get over 500M+ impressions on LinkedIn
• Book 1,000+ calls
Steal my simple 4-step playbook:
• Get over 500M+ impressions on LinkedIn
• Book 1,000+ calls
Steal my simple 4-step playbook:
Here’s what I’ll cover inside this thread:
1/ Profile Optimization
2/ Lead Generation on LinkedIn
3/ Content Creation
4/ Turning Leads Into Meetings
Let’s dive in.
1/ Profile Optimization
2/ Lead Generation on LinkedIn
3/ Content Creation
4/ Turning Leads Into Meetings
Let’s dive in.
Step 1. Profile Optimization
Your profile should accomplish 3 things:
• Make you be seen as someone that people listen to.
• Give visitors a way to reach out for your help.
• Call out WHO you help and HOW you help.
Your profile should accomplish 3 things:
• Make you be seen as someone that people listen to.
• Give visitors a way to reach out for your help.
• Call out WHO you help and HOW you help.
Here’s what you want to do:
• High quality profile picture
• Well-designed banner
• BIO that displays authority
Take a look at the examples below.
• High quality profile picture
• Well-designed banner
• BIO that displays authority
Take a look at the examples below.
Step 2. Lead generation
We only connect with people that have interacted with our clients.
We only connect with people that have interacted with our clients.
We have 3 golden rules when it comes to messaging:
• Be a real person.
• Write like you talk and would like to be talked to.
• Start conversations with people who have interacted with our client’s content in the past.
This leads to high connection and reply rates.
• Be a real person.
• Write like you talk and would like to be talked to.
• Start conversations with people who have interacted with our client’s content in the past.
This leads to high connection and reply rates.
Step 3. Write attention-grabbing content
We rely on our 3 pillars to write content:
• Storytelling (gets more shares)
• Relevant to client’s needs
• Emotional
Personal stories where we can show off our client's personality are huge.
We rely on our 3 pillars to write content:
• Storytelling (gets more shares)
• Relevant to client’s needs
• Emotional
Personal stories where we can show off our client's personality are huge.
Step 4. Engage
We do 2 types of engagement.
Content engagement:
• Reply to thoughtful comments on our clients content (this boosts content reach)
DM engagement:
• Follow-up with leads in the inbox
(the money is in the follow-up)
Both help us book more calls.
We do 2 types of engagement.
Content engagement:
• Reply to thoughtful comments on our clients content (this boosts content reach)
DM engagement:
• Follow-up with leads in the inbox
(the money is in the follow-up)
Both help us book more calls.
Thank you for reading to the end.
My name is Houston, and I’m:
- A CEO & Founder
- Running a $120k/mo LinkedIn Agency
- Dad to 2 young boys
Drop me a follow @houstongolden for daily marketing content.
My name is Houston, and I’m:
- A CEO & Founder
- Running a $120k/mo LinkedIn Agency
- Dad to 2 young boys
Drop me a follow @houstongolden for daily marketing content.
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If you’re interested in our services, book a discovery call using the link in my BIO.
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