Twitter was abuzz with news around the size of the Indian matrimonial market!
At the very beginning of that journey is matchmaking! So today let's explore the matchmaking space in India and what sets it apart!
Please RT if this adds value & help me grow my small biz! 🙏
At the very beginning of that journey is matchmaking! So today let's explore the matchmaking space in India and what sets it apart!
Please RT if this adds value & help me grow my small biz! 🙏
The Indian matchmaking market is massive with 1cr+ weddings happening in the country every year, and 6cr+ active seekers in the market every year!
An overwhelming 80%+ of these marriages are also arranged - requiring the need of either a physical or digital matchmaker!
An overwhelming 80%+ of these marriages are also arranged - requiring the need of either a physical or digital matchmaker!
Unlike the West however, India is an extremely diverse country, and people have strong preferences for marriage within their own niche.
Arranged marriage preferences are typically heavily biased towards your own religion, language, and caste - creating micro-markets.
Arranged marriage preferences are typically heavily biased towards your own religion, language, and caste - creating micro-markets.
While this point in itself may seem trivial from a financial point of view, it is anything but!
All digital intermediaries have network effects that grow stronger as the network grows larger. For the matrimonial market in India, these network effects are micro-market constrained
All digital intermediaries have network effects that grow stronger as the network grows larger. For the matrimonial market in India, these network effects are micro-market constrained
Put simply, you could have any number of North Indian users on your platform, but it wouldn't add value to a South Indian family looking for a match, and vice-versa.
This makes competing outside your core geography where you have an established user base extremely difficult.
This makes competing outside your core geography where you have an established user base extremely difficult.
The difference is perhaps most starkly visible in the difference in profitability in South vs North/West based matrimonial players.
The market is a natural winner take all market - making places where there are two dominant players brutal, as each attempts to become the player to survive in a race to the bottom - case in point Shaadi v Jeevansathi.
In cases where one player has dominance, the business gets to acquire customers cheaper, primarily organically - and earn healthy margins since its pricing and monetization isn't hurt by price wars!
These businesses can then deploy the free cash generated to venture into parallel lines of business like wedding services - which is a massive but cluttered business, or a niche segment like elite matrimony which is relatively lower scale.
We have analyzed the matrimonial sector & the leading player in it in detail!
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I want to start H2 on a great note, so offering Edge (200 co analysis, forensic analysis primer, whatsapp community) for just Rs 7500 for the first 10 customers!
Bohni kardo!🔥
easebuzz.in
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