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Influence
The Godfather of Persuasion : Robert Cialdini.
His 6 principles of conversion are used by Google and Microsoft.
I read his 84000-word-iconic book "Influence" to master them.
Here’s the breakdown of each one:
His 6 principles of conversion are used by Google and Microsoft.
I read his 84000-word-iconic book "Influence" to master them.
Here’s the breakdown of each one:
1. Principle of reciprocity
People feel obliged to return favours to others if they have first received them.
You simply cannot bear the burden of debt.
This is why people give you free product first in order for you to buy their paid products later (Also called lead magnet)
People feel obliged to return favours to others if they have first received them.
You simply cannot bear the burden of debt.
This is why people give you free product first in order for you to buy their paid products later (Also called lead magnet)
2. Commitment
I get my hair cut at a shop at least 5 miles away, but there is a shop only 500 metres away. why?
Because he talks about business and personal development. Values that I deeply believe in.
Also the reason why people hang their beliefs and goals on Twitter Bio.
I get my hair cut at a shop at least 5 miles away, but there is a shop only 500 metres away. why?
Because he talks about business and personal development. Values that I deeply believe in.
Also the reason why people hang their beliefs and goals on Twitter Bio.
3. Social Proof
Humans like to validate their beliefs, decision and choices. If everyone like BTS, you’ll like them too.
Also, the reason why you ask what’s the best dish in the restaurant.
Look how Mcdonald's exploits this trigger.
Humans like to validate their beliefs, decision and choices. If everyone like BTS, you’ll like them too.
Also, the reason why you ask what’s the best dish in the restaurant.
Look how Mcdonald's exploits this trigger.
4. Authority
People are drawn to figures who have achieved more in life than they did. You see this is the reason why Andrew Tate is so famous.
He has a sexy car and private jets.
A perfect role model for those who want to achieve all of these goals. (BTW I hate the guy)
People are drawn to figures who have achieved more in life than they did. You see this is the reason why Andrew Tate is so famous.
He has a sexy car and private jets.
A perfect role model for those who want to achieve all of these goals. (BTW I hate the guy)
5. Liking
Don't you adore the person who has the same favourite movie as you?
The more you like someone, the more you’ll be persuaded by them.
This is why people discuss community building. You're sharing your common interest.
That is exactly what yours truly is doing here.
Don't you adore the person who has the same favourite movie as you?
The more you like someone, the more you’ll be persuaded by them.
This is why people discuss community building. You're sharing your common interest.
That is exactly what yours truly is doing here.
6. Scarcity
Don't you want to possess something that is really rare in the world? Of course you do.
Scarcity is the feeling that products appear more attractive when their availability is limited.
This is why you see “Last Batch available” or “Only 666 in the whole world”.
Don't you want to possess something that is really rare in the world? Of course you do.
Scarcity is the feeling that products appear more attractive when their availability is limited.
This is why you see “Last Batch available” or “Only 666 in the whole world”.
TL:DR
Robert Cialdini's iconic 6 principle of conversion
1. Liking
2. Scarcity
3. Authority
4. Social Proof
5. Commitment
6. Principle of reciprocity
Robert Cialdini's iconic 6 principle of conversion
1. Liking
2. Scarcity
3. Authority
4. Social Proof
5. Commitment
6. Principle of reciprocity
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1. Follow me for daily copywriting nuggets @TanmayS_Chauhan .
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1. Follow me for daily copywriting nuggets @TanmayS_Chauhan .
2. Retweet the below thread to spread the word.
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