Last month I made $25,000 as a ghostwriter.
My secret?
I stopped focusing on writing.
If you want to make massive money ghostwriting, do this instead:
My secret?
I stopped focusing on writing.
If you want to make massive money ghostwriting, do this instead:
Hey there, I’m Taylin.
My 1st month as a ghostwriter I made $0.
On sales calls, I’d offer:
- 60 tweets and 8 threads per month
- To post all content for the client
- To write vivid, amazing, and colorful content
No one was interested.
Until I changed my strategy…
My 1st month as a ghostwriter I made $0.
On sales calls, I’d offer:
- 60 tweets and 8 threads per month
- To post all content for the client
- To write vivid, amazing, and colorful content
No one was interested.
Until I changed my strategy…
Clients don’t pay for writing.
Think about it, why would a client pay for words on their timeline?
Writing on its own has little inherent value as a service.
What writing ACHIEVES is what’s actually valuable.
On Twitter, writing achieves 4 things:
Think about it, why would a client pay for words on their timeline?
Writing on its own has little inherent value as a service.
What writing ACHIEVES is what’s actually valuable.
On Twitter, writing achieves 4 things:
The 4 benefits writing achieves, that clients pay ghostwriters $4,000+ for:
1) Followers
2) Leads for sales
3) High value network
4) Brand building (thought leadership)
Notice how none of these have to do with writing?
1) Followers
2) Leads for sales
3) High value network
4) Brand building (thought leadership)
Notice how none of these have to do with writing?
To close ghostwriting clients, you must focus on 1 or more of those benefits.
But here’s the trick:
Never assume you know what the client wants.
Never.
I’ve lost clients pitching followers to CEOs who want thought leadership.
Ask this question to avoid losing clients…
But here’s the trick:
Never assume you know what the client wants.
Never.
I’ve lost clients pitching followers to CEOs who want thought leadership.
Ask this question to avoid losing clients…
Ask potential clients:
“How can I use my services to help you?”
They’ll start by giving you a vague answer.
(Almost always).
“I’m looking to gain followers.”
Do you see the problem here?
“How can I use my services to help you?”
They’ll start by giving you a vague answer.
(Almost always).
“I’m looking to gain followers.”
Do you see the problem here?
CEOs won't pay $4-5K a month just for "followers."
You need to specify how many followers they’ll get.
Ask them:
“How many followers would you like?”
They'll specify (usually 10-15K).
Now you're closer to closing your client, but you're still missing something...
You need to specify how many followers they’ll get.
Ask them:
“How many followers would you like?”
They'll specify (usually 10-15K).
Now you're closer to closing your client, but you're still missing something...
To close high ticket clients, you need a time frame for completion.
Why a time frame?
Well, here’s how time alters value:
10,000 followers in 24 months.
10,000 followers in 3 months.
Shorter time frame for big results = value.
Before you set a time frame, consider this…
Why a time frame?
Well, here’s how time alters value:
10,000 followers in 24 months.
10,000 followers in 3 months.
Shorter time frame for big results = value.
Before you set a time frame, consider this…
Never promise more than you can deliver.
A happy client = referrals.
But word spreads fast when you fail to meet their expectations.
If you’re unsure of yourself here,
DM me.
I’ll help as much as I can.
Now back to closing $4K+ clients…
A happy client = referrals.
But word spreads fast when you fail to meet their expectations.
If you’re unsure of yourself here,
DM me.
I’ll help as much as I can.
Now back to closing $4K+ clients…
Your client wants 10,000 followers in 3 months.
Quickly ask yourself:
- Will I enjoy working with this client?
- Can I deliver these results in my clients niche?
- How much $ allows me to deliver these results?
Let’s say, yes, yes, and $4,000 per month.
Time to close...
Quickly ask yourself:
- Will I enjoy working with this client?
- Can I deliver these results in my clients niche?
- How much $ allows me to deliver these results?
Let’s say, yes, yes, and $4,000 per month.
Time to close...
To close high ticket clients, state:
1. The benefit (10,000 followers)
2. The time frame (3 months)
3. The price ($4,000 per month)
In that order.
Then wait… yes, wait.
Until the client responds.
Some will just say yes - big win!
If they say no, do this:
1. The benefit (10,000 followers)
2. The time frame (3 months)
3. The price ($4,000 per month)
In that order.
Then wait… yes, wait.
Until the client responds.
Some will just say yes - big win!
If they say no, do this:
High ticket clients say no for 3 reasons:
- It's too expensive
- The offer lacks value
- They’re unsure of your ability to deliver
The good news for you?
Each of these is easy to overcome...
- It's too expensive
- The offer lacks value
- They’re unsure of your ability to deliver
The good news for you?
Each of these is easy to overcome...
Not enough value →
Increase follower promise or decrease time frame
Too expensive →
Walk away.
Trust me, there are other clients who will pay for it.
Unsure of your ability to deliver →
Guarantee the results or you work for free until you get them.
Increase follower promise or decrease time frame
Too expensive →
Walk away.
Trust me, there are other clients who will pay for it.
Unsure of your ability to deliver →
Guarantee the results or you work for free until you get them.
Btw, I never offer guarantee’s unless I have too.
Not because I don’t believe in my ability to deliver.
I’ve found you don't need a guarantee to close most clients.
So keep it in your back pocket as a secret weapon to close clients who're on the fence.
Not because I don’t believe in my ability to deliver.
I’ve found you don't need a guarantee to close most clients.
So keep it in your back pocket as a secret weapon to close clients who're on the fence.
If you’ve followed all these tips, you should have a new $4,000 per month ghostwriting client.
Congrats!
Close 5 clients like this and you’ll be just shy of $25,000 per month.
And as a reminder:
Congrats!
Close 5 clients like this and you’ll be just shy of $25,000 per month.
And as a reminder:
Great ghostwriters don’t focus on the writing.
Writing is just a method for delivering what clients truly want.
Followers, leads, network, and brand.
Now of course, you must be a competent writer.
But writing isn't the value offering, it's the skill that delivers value.
Writing is just a method for delivering what clients truly want.
Followers, leads, network, and brand.
Now of course, you must be a competent writer.
But writing isn't the value offering, it's the skill that delivers value.
Thanks for reading!
I'll be doing ghostwriting threads on
- finding clients
- writing viral content
- growing account fast
Follow me @taylinsimmonds if you don't want to miss them.
And please RT the 1st tweet to help a fellow writer.
Until next time,
Taylin
I'll be doing ghostwriting threads on
- finding clients
- writing viral content
- growing account fast
Follow me @taylinsimmonds if you don't want to miss them.
And please RT the 1st tweet to help a fellow writer.
Until next time,
Taylin
Loading suggestions...