Stefan Smulders
Stefan Smulders

@SmuldersStefan

9 Tweets 5 reads Oct 07, 2022
LinkedIn has 310M monthly active users.
But less than 1% of users make the most of the platform.
Use these 5 steps to grow your following, attract clients, and scale your business:
1. Define your brand
• Who are you?
• What do you do?
• How do you help others?
Ask yourself those questions.
Build your brand around the answers.
2. Create content
Only 1% of LinkedIn users create content.
Hence why posting and consistency will put you in the top 1%.
If you want to reach the 0.1%:
• Give more than you ask
• Create actionable posts
• Share your journey
3. Stand out
• Use a high-quality picture
• Create a custom banner
• Create unique content
• Use humor and personality
• Shock, educate, and entertain your audience
4. Grow relationships
Being active is not enough.
You must create your own community.
Reach out to people.
Get to know them.
Help them.
People buy from people they know, like, and trust.
5. Be yourself
As much as this is a cliche - there's a good reason for that.
Share your mistakes with your audience.
Share personal news with your audience.
Share your wins with your audience.
And if you're sassy, post memes.
Recap:
1. Define your brand
2. Create content
3. Stand out
4. Grow relationships
5. Be yourself
Like and Retweet the very first tweet to share these 5 LinkedIn lessons with your audience:
If you want to read more content related to LinkedIn, startups, and entrepreneurship:
Check out my page @SmuldersStefan

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