5 branding lessons from Apple you should hang on your wall:
1/ Brand positioning is about taking a stand
What do you stand for?
Apple stands for the misfits, the rebels, the troublemakers.
John Lennon, Ali, Einstein.
People who challenge the status quo.
The same way Apple has always done.
What do you stand for?
Apple stands for the misfits, the rebels, the troublemakers.
John Lennon, Ali, Einstein.
People who challenge the status quo.
The same way Apple has always done.
2/ Brand values should be at the core of everything you do
Simplicity is a key value at Apple:
Simple products β Easy to use.
Simple marketing β Think different.
Simple communication β Jargon-free.
Simplicity is a key value at Apple:
Simple products β Easy to use.
Simple marketing β Think different.
Simple communication β Jargon-free.
3/ Your brand mission should feed your vision
Vision is the ultimate goal:
Apple β "Make the best products on earth."
Mission is how you'll get there:
Apple β βCreate the best customer experience through innovative hardware, software, and services.β
Vision is the ultimate goal:
Apple β "Make the best products on earth."
Mission is how you'll get there:
Apple β βCreate the best customer experience through innovative hardware, software, and services.β
4/ Your brand purpose should focus on ONE problem
In 1997, technology had complicated interfaces and used jargon-communication.
Steve Jobs then united his team behind a single purpose:
Make technology so simple that everyone can take part in it.
In 1997, technology had complicated interfaces and used jargon-communication.
Steve Jobs then united his team behind a single purpose:
Make technology so simple that everyone can take part in it.
5/ Your brand archetype should match your personality
Appleβs archetype is the Creator, which involves:
- Creativity
- Innovation
- Imagination
- Nonconformity
And this was highly influenced by Steve Jobs' personality.
Appleβs archetype is the Creator, which involves:
- Creativity
- Innovation
- Imagination
- Nonconformity
And this was highly influenced by Steve Jobs' personality.
Now get building!
If this thread gave you some clarity on your brand:
1. Follow me @giannicara for more on the topic
2. RT the tweet below to spread this knowledge:
If this thread gave you some clarity on your brand:
1. Follow me @giannicara for more on the topic
2. RT the tweet below to spread this knowledge:
I'm building the personal brand of a $150M entrepreneur...
While guiding 5 creators to get their first $10K on Twitter.
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While guiding 5 creators to get their first $10K on Twitter.
Take a peek at what's happening behind the scenes in my weekly newsletter:
getrevue.co
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