There are two kinds of niche websites…
1. Simple
2. Specialist
Here’s which you should pick 👇
1. Simple
2. Specialist
Here’s which you should pick 👇
But first, let me give you an example of each.
🌴 A simple niche would be ‘palm trees’ - it’s pretty easy to write about.
🪚 A specialist website would be ‘tree surgery’ - you need some deep knowledge for that one.
🌴 A simple niche would be ‘palm trees’ - it’s pretty easy to write about.
🪚 A specialist website would be ‘tree surgery’ - you need some deep knowledge for that one.
A simple website about palm trees is good because anyone can write it.
You can just use Google for research or can hire a writing service to write the posts.
There are zillions of free stock photos and if you live somewhere tropical you can take your own.
You can just use Google for research or can hire a writing service to write the posts.
There are zillions of free stock photos and if you live somewhere tropical you can take your own.
However, how much value are you actually adding to the world with a site like this?
The content is never going to change anyone’s life.
You probably won’t be able to build an email list or have many products to sell.
So your earnings will be limited.
The content is never going to change anyone’s life.
You probably won’t be able to build an email list or have many products to sell.
So your earnings will be limited.
Now, let’s consider a website about tree surgery.
Most people should steer clear of this one for sure.
But what if you’re already a qualified tree surgeon? 🤑
Most people should steer clear of this one for sure.
But what if you’re already a qualified tree surgeon? 🤑
You’ll have personal experience of treating diseased trees, climbing ropes and using chain saws.
You can take before, after and step-by-step photos to illustrate tree problems.
You can make videos as you work.
You can take before, after and step-by-step photos to illustrate tree problems.
You can make videos as you work.
You can build an email list of professional arborists as well as hobby gardeners and sell them products.
The earning potential is huge!
The earning potential is huge!
The specialist method doesn’t mean that you have to write everything yourself.
You can jot down the key points and get a writer to finish it off and make it shine.
A VA can edit and upload all of your photos and help you with any other time-consuming tasks.
You can jot down the key points and get a writer to finish it off and make it shine.
A VA can edit and upload all of your photos and help you with any other time-consuming tasks.
And the best bit?
You can add a section for palm trees (and every other type of tree) with the simple content too!
You can get a content service to write this section, hands off.
So you get the best of both worlds!
You can add a section for palm trees (and every other type of tree) with the simple content too!
You can get a content service to write this section, hands off.
So you get the best of both worlds!
Who’s gonna have the better palm tree section?
The tree surgeon’s big site with all the backlinks (that you will naturally get)?
Or the little palm tree site that’s just paraphrased what’s on Google already and had to pay for links?
The tree surgeon’s big site with all the backlinks (that you will naturally get)?
Or the little palm tree site that’s just paraphrased what’s on Google already and had to pay for links?
Now I can hear what you’re thinking…
“But I’m not a tree surgeon, NSL”
I get that. So don’t make a tree surgery site. 😆
What ARE you?
Make that your niche.
“But I’m not a tree surgeon, NSL”
I get that. So don’t make a tree surgery site. 😆
What ARE you?
Make that your niche.
I worked for travel companies since 2008 - that’s my niche!
I have a hobby I’ve done since I was seven - that’s my other niche!
I have a hobby I’ve done since I was seven - that’s my other niche!
Think of people who successfully build in public…
@MattGiovanisci - Worked in a pool care shop for years
@iambrandonsalt - Has been into retro games consoles forever
@kevinespiritu - Always has soil on his hands
These are the specialists.
And they’re killing it!
@MattGiovanisci - Worked in a pool care shop for years
@iambrandonsalt - Has been into retro games consoles forever
@kevinespiritu - Always has soil on his hands
These are the specialists.
And they’re killing it!
@MattGiovanisci @iambrandonsalt @KevinEspiritu Now I’m not going to be mean and name them,
But I can also think of a few people who are building 'simple' sites in public.
They’re not into the niche, they just pay writers (or use AI) to write the content.
But I can also think of a few people who are building 'simple' sites in public.
They’re not into the niche, they just pay writers (or use AI) to write the content.
@MattGiovanisci @iambrandonsalt @KevinEspiritu And guess what?
Most of them aren't actually making any profit! 🫢
They make their money from niche site YouTube and other projects.
Most of them aren't actually making any profit! 🫢
They make their money from niche site YouTube and other projects.
@MattGiovanisci @iambrandonsalt @KevinEspiritu As the internet grows, I think there’s only so far you can get with simple sites.
Even if you do have success…
Eventually, a specialist is going to come along and outrank you.
Do you agree?
Even if you do have success…
Eventually, a specialist is going to come along and outrank you.
Do you agree?
@MattGiovanisci @iambrandonsalt @KevinEspiritu I make 10X more money from niche websites than I ever made as an SEO manager.
Join my email list for free, actionable advice to help you do the same.
👉 nichesitelady.com
Join my email list for free, actionable advice to help you do the same.
👉 nichesitelady.com
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