Stop "adding value".
Add personality instead.
Here’s how to make your audience fall in love with you as a person,
not just your content:
(& create a Niche Of You)
Add personality instead.
Here’s how to make your audience fall in love with you as a person,
not just your content:
(& create a Niche Of You)
People don’t want to be educated.
Neither do they want to be entertained.
Their biggest desire?
To belong.
They need a place where they feel accepted, acknowledged and understood.
In other words: A home.
Neither do they want to be entertained.
Their biggest desire?
To belong.
They need a place where they feel accepted, acknowledged and understood.
In other words: A home.
People don't follow you because of the "value" you add to their life.
It's because they want to belong... to you.
They connected with you on a deeper level.
Felt related to you as a person, not just your content.
And perhaps even fell for you.
Fell hard.
It's because they want to belong... to you.
They connected with you on a deeper level.
Felt related to you as a person, not just your content.
And perhaps even fell for you.
Fell hard.
The same goes for future products, services or your overall marketing:
Nobody clicks purchase because of the product itself.
Nobody is interested in the product, but you.
Nobody clicks purchase because of the product itself.
Nobody is interested in the product, but you.
It’s like watching the next episode of your favourite Netflix series.
You probably fell in love with the characters, not its five star review, right?
The same goes for your followers:
Are you their favorite series?
Or do you review & recommend somebody else?
You probably fell in love with the characters, not its five star review, right?
The same goes for your followers:
Are you their favorite series?
Or do you review & recommend somebody else?
Another example:
What music do you listen to?
And why do you like it?
Do you like it because of the notes themselves,
or do you like the overall sound?
Can you even tell?
Probably not.
You “just like it”, right?
What music do you listen to?
And why do you like it?
Do you like it because of the notes themselves,
or do you like the overall sound?
Can you even tell?
Probably not.
You “just like it”, right?
What if there’s a way to make your followers feel the same… about you?
To make them being naturally drawn to you?
To make them feel this gut instinct; this "deeper connection"?
Because that's exactly what I'm going to show you.
May I introduce you to:
The Niche Of You.
To make them being naturally drawn to you?
To make them feel this gut instinct; this "deeper connection"?
Because that's exactly what I'm going to show you.
May I introduce you to:
The Niche Of You.
You neither find your niche by examining what’s already there, nor by deciding for a label to put on,
but by pursuing your passions and curiosities.
So…
Choose something you just can’t shut up about.
No matter if it’s a skill, a topic or an opinion you disagree with.
but by pursuing your passions and curiosities.
So…
Choose something you just can’t shut up about.
No matter if it’s a skill, a topic or an opinion you disagree with.
“Niching down” is not about finding a small segment of the market and creating content directed towards a specific audience.
It’s about creating an environment people desire to be in.
They NEED somewhere to belong,
so why not make them want to belong to you?
It’s about creating an environment people desire to be in.
They NEED somewhere to belong,
so why not make them want to belong to you?
Think of yourself as the centerpiece — maybe even one of their peers — not as the face of a brand trying to sell to that audience.
You are neither a mentor, a guru, nor a salesperson.
You're the origin of The Niche Of You.
You're its life energy.
Its source.
You are neither a mentor, a guru, nor a salesperson.
You're the origin of The Niche Of You.
You're its life energy.
Its source.
“Okay… But how do I create a Niche Of Me?”
Glad you asked.
The Niche Of You doesn't only include niche related content (= value),
it does also include a part of yourself (= personality).
Yes, you have to show your true self.
The reward? Fans instead of eyeballs.
Glad you asked.
The Niche Of You doesn't only include niche related content (= value),
it does also include a part of yourself (= personality).
Yes, you have to show your true self.
The reward? Fans instead of eyeballs.
Your content strategy will be enriched by your:
- personality
- belief systems
- life’s experience
- thought patterns
- vision, values and principles
Think of it as your personal brand's ecosystem.
- personality
- belief systems
- life’s experience
- thought patterns
- vision, values and principles
Think of it as your personal brand's ecosystem.
Your life’s philosophy as the guiding principles and rules.
Your aspirations as the end goal of its inhabitants.
Your passions as the oxygen one's breathing.
The Niche Of You is a safe space for both you and your audience.
It’s a synergetic, almost symbiotic, environment.
Your aspirations as the end goal of its inhabitants.
Your passions as the oxygen one's breathing.
The Niche Of You is a safe space for both you and your audience.
It’s a synergetic, almost symbiotic, environment.
“But what if nobody likes me for the person I am?
What if I am the only one in The Niche Of Me?"
Why do you assume something you don’t know?
Just because you’re afraid that other people might invalidate you, doesn’t mean you have to invalidate yourself.
What if I am the only one in The Niche Of Me?"
Why do you assume something you don’t know?
Just because you’re afraid that other people might invalidate you, doesn’t mean you have to invalidate yourself.
Even if you’re afraid of rejection, what’s the worst thing that could happen?
That only people belong to you who actually like you?
Doesn’t sound as bad to me.
That only people belong to you who actually like you?
Doesn’t sound as bad to me.
“But why should they follow me if I am not an expert and provide value and stuff?”
First of all: How do you define an expert?
Is Google an expert just because it technically has a ton of "value" to offer?
Does much information mean much value?
Obviously not.
First of all: How do you define an expert?
Is Google an expert just because it technically has a ton of "value" to offer?
Does much information mean much value?
Obviously not.
Truthbomb:
If you’ve learned a skill, anybody can do so too.
If you’ve acquired knowledge, anybody can do so too.
But nobody can copy
- Who you are
- Your personality
- Your unique opinion
- Your thought process
- Your way of communication
If you’ve learned a skill, anybody can do so too.
If you’ve acquired knowledge, anybody can do so too.
But nobody can copy
- Who you are
- Your personality
- Your unique opinion
- Your thought process
- Your way of communication
Do you want people to come back to hear more from YOU,
or do you want people to come back to you just because they are too lazy to do the stuff themselves?
To research the information themselves?
If they don’t want to get their hands dirty, you have to?
Seriously?
or do you want people to come back to you just because they are too lazy to do the stuff themselves?
To research the information themselves?
If they don’t want to get their hands dirty, you have to?
Seriously?
Ask yourself: How do you want to be remembered?
A) Being a guy doing THAT thing = Giving a skill / topic your face
B) Doing things as THAT guy = Giving a skill / topic a deeper meaning through your own perspective
Think about it for a moment.
A) Being a guy doing THAT thing = Giving a skill / topic your face
B) Doing things as THAT guy = Giving a skill / topic a deeper meaning through your own perspective
Think about it for a moment.
It’s the reason why I encourage you to stop adding value. Why?
A) "Adding Value” = sharing knowledge
→ regurgitating somebody else’s ideas / opinions
B) "Adding personality” = sharing personal experience
→ presenting your own ideas / opinions
A) "Adding Value” = sharing knowledge
→ regurgitating somebody else’s ideas / opinions
B) "Adding personality” = sharing personal experience
→ presenting your own ideas / opinions
Think of the first one as a library with free access to all of the life-changing books there are. The only "value" this library provides is to store a lot of information in one place.
But the second one?
Is a life-changing book itself.
To access its value, you have to read it.
But the second one?
Is a life-changing book itself.
To access its value, you have to read it.
“Well… And how do I write this book you’re talking about? How can I make people want to read it?”
Great question.
It all comes down to one thing:
Strategic communication.
Conveying your message in a manner that is in alignment with your personal brand's ecosystem.
Great question.
It all comes down to one thing:
Strategic communication.
Conveying your message in a manner that is in alignment with your personal brand's ecosystem.
Don’t know WHAT to say?
Think about you.
Think about the people you want to attract.
The people that would thrive in The Niche Of You.
Then fill out the table below.
When in doubt, talk about what you just cannot shut up about.
Remember: Writing is an energy transfer.
Think about you.
Think about the people you want to attract.
The people that would thrive in The Niche Of You.
Then fill out the table below.
When in doubt, talk about what you just cannot shut up about.
Remember: Writing is an energy transfer.
Don’t know HOW to say it?
This is where your writing style comes into play.
And it truly is… playing.
In other words: The way you write isn’t supposed to persuade your audience, it is supposed to seduce the ones you want to have aboard.
It’s flirting.
This is where your writing style comes into play.
And it truly is… playing.
In other words: The way you write isn’t supposed to persuade your audience, it is supposed to seduce the ones you want to have aboard.
It’s flirting.
How?
1. Personal stories show vulnerability & release Oxytocin (= love hormone)
2. Personal humor / phrases / way of communicating makes you more human and relatable.
3. Your unique perspective / take raises the stakes & releases Dopamine. (= makes them become addicted to you)
1. Personal stories show vulnerability & release Oxytocin (= love hormone)
2. Personal humor / phrases / way of communicating makes you more human and relatable.
3. Your unique perspective / take raises the stakes & releases Dopamine. (= makes them become addicted to you)
Don’t forget:
You cannot be templatized.
Put into a box.
Labeled.
The Niche Of You can neither be found, nor explained.
It can only be created.
And the only way to grasp it, is to feel it.
To connect to it.
The secret of a magnetic personal brand?
Its relate-ability.
You cannot be templatized.
Put into a box.
Labeled.
The Niche Of You can neither be found, nor explained.
It can only be created.
And the only way to grasp it, is to feel it.
To connect to it.
The secret of a magnetic personal brand?
Its relate-ability.
Thanks for reading.
If you've enjoyed this thread:
1. Follow me @thegenuinejulie if you want to become the master of yourself & thrive in The Niche Of You.
2. RT the tweet below to take the personal branding game to a whole new level.
Julie signing off!
If you've enjoyed this thread:
1. Follow me @thegenuinejulie if you want to become the master of yourself & thrive in The Niche Of You.
2. RT the tweet below to take the personal branding game to a whole new level.
Julie signing off!
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