Here's How I Decreased My Client's CPA by -48% While Increasing Conversions by +61%
(While spending LESS than I was before)
Copy This Strategy:
(While spending LESS than I was before)
Copy This Strategy:
Ok so here is the strategy
0. A Secret ;)
1. Profit-Based Bidding
2. Engaged Nurturing
3. Keyword Simplification
0. A Secret ;)
1. Profit-Based Bidding
2. Engaged Nurturing
3. Keyword Simplification
0. Just spend way more on brand
KIDDING
don't be a shady marketer
OR
a brand owner who dries up their available market too fast
KIDDING
don't be a shady marketer
OR
a brand owner who dries up their available market too fast
1. Profit-Based Bidding
• after scaling from $100/day to $500/day with Max Conversions, the CPA was a tad low for the client ($150)
• switched MC to tCPA and allowed Google to learn this restrictive strategy
• slowly dropped tCPA to hit the goal (<$100)
• after scaling from $100/day to $500/day with Max Conversions, the CPA was a tad low for the client ($150)
• switched MC to tCPA and allowed Google to learn this restrictive strategy
• slowly dropped tCPA to hit the goal (<$100)
2. Engaged Nurturing
• our TOF search at a low 1-1.5% conversion rate, we needed to nurture our new traffic until they were done researching and be there when they needed to convert
• created different segments to track site/product engagement
• started display remarketing
• our TOF search at a low 1-1.5% conversion rate, we needed to nurture our new traffic until they were done researching and be there when they needed to convert
• created different segments to track site/product engagement
• started display remarketing
3. Keyword Simplification
•we started out with about 20 keywords and slowly added converting search terms
•after tCPA, Google naturally "killed" under-performing keywords
•assist the algo by creating better-themed ad groups
•make sure ad copy x landing page is relevant
•we started out with about 20 keywords and slowly added converting search terms
•after tCPA, Google naturally "killed" under-performing keywords
•assist the algo by creating better-themed ad groups
•make sure ad copy x landing page is relevant
Here's How I Decreased My Client's CPA by -48% While Increasing Conversions by +61%
(While spending LESS than I was before)
1. Profit-Based Bidding
2. Engaged Nurturing
3. Keyword Simplification
(While spending LESS than I was before)
1. Profit-Based Bidding
2. Engaged Nurturing
3. Keyword Simplification
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