Curious about #DataScience for #Marketing Analytics?
Iโm excited to share my framework for customer segmentation using a powerful tool called Network Analysis.๐งต
#rstats
Iโm excited to share my framework for customer segmentation using a powerful tool called Network Analysis.๐งต
#rstats
I will be showing my entire workflow with a 3 step framework for:
1. Understanding customer behavior
The first step to unlocking customer similarities
1. Understanding customer behavior
The first step to unlocking customer similarities
2. Finding similar customers using clustering
Groups of like customers can be segmented and targeted...
But how do we target?
Groups of like customers can be segmented and targeted...
But how do we target?
3. Finding influencer customers using network analysis
Customer segments often follow a leader.
Identifying the leader gives us the customer avatar.
With a customer avatar in hand, we can...
Customer segments often follow a leader.
Identifying the leader gives us the customer avatar.
With a customer avatar in hand, we can...
4. Market to influencers
Develop marketing around an influencer...
Then watch the message spread like wildfire.
Develop marketing around an influencer...
Then watch the message spread like wildfire.
5. Understanding why customers are being classified into a specific group (behavior & interests)
Finally, we can't express the message unless we know why that customer is an influencer...
This step helps us understand the WHY.
Finally, we can't express the message unless we know why that customer is an influencer...
This step helps us understand the WHY.
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