With effective email copy, you can monetize almost anything.
Sadly, most people were never taught how to do this.
This proven 7-part email sequence is basically a *legal* money-printer (you can have it for free):
Sadly, most people were never taught how to do this.
This proven 7-part email sequence is basically a *legal* money-printer (you can have it for free):
1. Introduce a problem
Before you can reveal your solution – you must illustrate the problem:
• What the problem is.
• How the problem affects them.
• Why they need to solve the problem.
A problem needs to exist:
Before you can reveal your solution – you must illustrate the problem:
• What the problem is.
• How the problem affects them.
• Why they need to solve the problem.
A problem needs to exist:
2. illustrate emotional ramifications
What happens when the problem goes unsolved:
• How does this affect their situation?
• What will their future look like?
• What can be done?
This queues us up to introduce the transformation in the next few emails:
What happens when the problem goes unsolved:
• How does this affect their situation?
• What will their future look like?
• What can be done?
This queues us up to introduce the transformation in the next few emails:
3. Transformational storytelling
Storytelling sells. Now we:
• Tell a story of our own personal triumph
• Tell a story about a case study
• Share the transformation
Email three is our pivot toward the offer:
Storytelling sells. Now we:
• Tell a story of our own personal triumph
• Tell a story about a case study
• Share the transformation
Email three is our pivot toward the offer:
4. Provide proof that it works
Your offer is only as good as its proof. Use:
• Video testimonials
• Case studies
• Reviews
• Stories
Social proof is the most fundamental psychological trigger:
Your offer is only as good as its proof. Use:
• Video testimonials
• Case studies
• Reviews
• Stories
Social proof is the most fundamental psychological trigger:
5. Reveal offer/product/service
Now, after all the build up, you make the pitch:
• Recap the social proof
• Outline everything they get
• Include a bonafide guarantee
• Recap the problem/consequences
Just like this:
Now, after all the build up, you make the pitch:
• Recap the social proof
• Outline everything they get
• Include a bonafide guarantee
• Recap the problem/consequences
Just like this:
6. Objection killers
No campaign is complete with an FAQ:
• What happens when they purchase?
• What exactly is the person getting?
• Why is this important/relevant?
• Who exactly should buy this?
• What's the guarantee?
Are a few examples of FAQs you can add:
No campaign is complete with an FAQ:
• What happens when they purchase?
• What exactly is the person getting?
• Why is this important/relevant?
• Who exactly should buy this?
• What's the guarantee?
Are a few examples of FAQs you can add:
7. Urgency & ultimatum
Urgency increases conversions. Use:
• Limited quantities
• Price increases
• Seasonal sales
• Limited time
To increase urgency with the campaign:
Urgency increases conversions. Use:
• Limited quantities
• Price increases
• Seasonal sales
• Limited time
To increase urgency with the campaign:
Want to build your online audience so you can use this email sequence?
Join the last cohort of the year and get a 2-month head start on people waiting for the "New Year Resolution"
(50% off for 48 hours) completecreator.co
Join the last cohort of the year and get a 2-month head start on people waiting for the "New Year Resolution"
(50% off for 48 hours) completecreator.co
TL;DR
Steal this 7-part email sequence:
• Introduce a problem
• Amplify it with emotions
• Share transformation story
• Prove it works with testimonials
• Value-stack and present your offer
• Kill any objections with an FAQ email
• Drive urgency and entice the purchase
Steal this 7-part email sequence:
• Introduce a problem
• Amplify it with emotions
• Share transformation story
• Prove it works with testimonials
• Value-stack and present your offer
• Kill any objections with an FAQ email
• Drive urgency and entice the purchase
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
If you want to get started creating your own money-making online business
Check out this free resource that walks you step-by-step toward making your first $3,000 writing online
tribeloyal.com
Check out this free resource that walks you step-by-step toward making your first $3,000 writing online
tribeloyal.com
Loading suggestions...