I made $30K in a week after only 3 months on Twitter:
- Without a sales page
- Without testimonials
- Without heavy promotion
Here are 7 principles I used to create an irresistible offer (that you can too):
- Without a sales page
- Without testimonials
- Without heavy promotion
Here are 7 principles I used to create an irresistible offer (that you can too):
1/ Don’t focus on benefits
Benefits don’t get the sale.
Outcomes do.
People trade money for a new future.
And the more specific the outcome, the better it is.
Benefits don’t get the sale.
Outcomes do.
People trade money for a new future.
And the more specific the outcome, the better it is.
2/ Create benefits to reinforce the outcome
Benefits are still useful.
But the key is to avoid the toss-salad approach.
Don’t throw a bunch of benefits to appeal to everybody.
Focus only on the benefits that amplify the outcome.
Benefits are still useful.
But the key is to avoid the toss-salad approach.
Don’t throw a bunch of benefits to appeal to everybody.
Focus only on the benefits that amplify the outcome.
3/ Design a compelling offer equation
When purchasing your offer, people are trading:
- Time
- Effort
- Money
To get the outcome you promised them.
You can create a compelling offer equation by both:
- Reducing the costs
- And amplifying the value
When purchasing your offer, people are trading:
- Time
- Effort
- Money
To get the outcome you promised them.
You can create a compelling offer equation by both:
- Reducing the costs
- And amplifying the value
4/ Offer a reputation guarantee
Accepting your offer also means putting their reputation on the line.
Money-back guarantee is not enough.
People want a guarantee that they won’t look like fools to their families and peers.
Accepting your offer also means putting their reputation on the line.
Money-back guarantee is not enough.
People want a guarantee that they won’t look like fools to their families and peers.
5/ Manufacture scarcity
Manufacture ≠fake countdowns.
These suck and are disingenuous.
Manufacture means putting a limit on slots or a deadline.
That encourages people to make a decision on the spot.
Manufacture ≠fake countdowns.
These suck and are disingenuous.
Manufacture means putting a limit on slots or a deadline.
That encourages people to make a decision on the spot.
6/ Create the bandwagon effect
Most people are not early adopters.
They want other people to take the risk first and then they’ll follow.
And they’ll especially follow if the buyers are similar to them.
If you can, highlight who has already purchased your offer.
Most people are not early adopters.
They want other people to take the risk first and then they’ll follow.
And they’ll especially follow if the buyers are similar to them.
If you can, highlight who has already purchased your offer.
7/ Focus on the “HOW”
People who buy high-ticket don’t have time for a 30-page copy.
They care about “how” you will deliver on your promise.
Not a long story of how you went from zero to hero.
Use the “why” only to show them why you’re the right person for the job.
People who buy high-ticket don’t have time for a 30-page copy.
They care about “how” you will deliver on your promise.
Not a long story of how you went from zero to hero.
Use the “why” only to show them why you’re the right person for the job.
That's a wrap!
If you found this valuable:
1. Follow me @giannicara for more on offer creation
2. RT the tweet below to spread this knowledge:
If you found this valuable:
1. Follow me @giannicara for more on offer creation
2. RT the tweet below to spread this knowledge:
I'm building the personal brand of a $150M entrepreneur...
While guiding 5 creators to get their first $10K on Twitter.
Take a peek at what's happening behind the scenes in my weekly newsletter:
getrevue.co
While guiding 5 creators to get their first $10K on Twitter.
Take a peek at what's happening behind the scenes in my weekly newsletter:
getrevue.co
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