I’ve made my clients over $50 million with Google Ads this year.
Here are 10 strategies that work every single time:
🧵
Here are 10 strategies that work every single time:
🧵
1. Test Your Offers
This is a massive profit driver, but most stores don’t do it.
Test your terms, product bundles, new products, your lead gen offer, and more.
The better your offers, the more you’ll sell.
This is a massive profit driver, but most stores don’t do it.
Test your terms, product bundles, new products, your lead gen offer, and more.
The better your offers, the more you’ll sell.
2. Optimize Product Feed
Google runs shopping ads based on a set of assets you submit called a “product feed”.
Take care in feeding Google the best possible photos, videos, copywriting, and characteristics.
That’ll make profitability much more likely.
Google runs shopping ads based on a set of assets you submit called a “product feed”.
Take care in feeding Google the best possible photos, videos, copywriting, and characteristics.
That’ll make profitability much more likely.
3. Optimize Email Marketing
Optimized lead generation, welcome flows, cart-abandon flows, and post-purchase flows help you generate much more profit than just a simple landing page.
Set them up or hire a pro to do it for you.
Optimized lead generation, welcome flows, cart-abandon flows, and post-purchase flows help you generate much more profit than just a simple landing page.
Set them up or hire a pro to do it for you.
4. Test Your Landing Pages
This is similar to email marketing. It’s not specifically a Google Ads strategy, but it makes your ads much more profitable.
Either research CRO and test yourself or hire a pro.
This is similar to email marketing. It’s not specifically a Google Ads strategy, but it makes your ads much more profitable.
Either research CRO and test yourself or hire a pro.
5. Add Your Brand Name To Titles
Simple one. People searching for your brand click and convert at a high rate.
Attract them and beat your competition by putting your brand name in the title of your ads.
Simple one. People searching for your brand click and convert at a high rate.
Attract them and beat your competition by putting your brand name in the title of your ads.
6. Start With Easy Wins
When I start with a client, I almost always start with search ads. That’s because they tend to get the highest conversion rate. Then I move on to other campaign types.
Start with easy wins (usually search campaigns), gather data, then go for harder wins.
When I start with a client, I almost always start with search ads. That’s because they tend to get the highest conversion rate. Then I move on to other campaign types.
Start with easy wins (usually search campaigns), gather data, then go for harder wins.
7. Segment Everything
Segmentation is the foundation of testing because it simplifies data.
Segment by product type, angle, location, and more so you can get useful data and use it to create smarter campaigns going forward.
Segmentation is the foundation of testing because it simplifies data.
Segment by product type, angle, location, and more so you can get useful data and use it to create smarter campaigns going forward.
8. Test Everything
Once your ads are segmented, analyze data, use it to do more tests, and use that data to keep increasing ROI.
Test location, offer, angle, device, sales page elements, lead gen offer, and more.
Once your ads are segmented, analyze data, use it to do more tests, and use that data to keep increasing ROI.
Test location, offer, angle, device, sales page elements, lead gen offer, and more.
9. Scale Winners & Relegate Losers
After testing those factors, you’ll have an idea of what works best. In general, you’ll want to scale winners and either cut losers or relegate them to low-budget testing campaigns.
Turn little winners into huge winners to maximize profit.
After testing those factors, you’ll have an idea of what works best. In general, you’ll want to scale winners and either cut losers or relegate them to low-budget testing campaigns.
Turn little winners into huge winners to maximize profit.
10. Hire The Best
You can do everything on your own, but if you have the money, invest in a pro.
That can mean hiring me for your ads, an email marketing specialist, a CRO specialist, etc.
If you decide to go the route, my DMs are always open.
You can do everything on your own, but if you have the money, invest in a pro.
That can mean hiring me for your ads, an email marketing specialist, a CRO specialist, etc.
If you decide to go the route, my DMs are always open.
That’s everything.
If you liked this thread:
1. Follow me @blvckledge for more
2. RT the tweet below to show some love
Thanks for reading!
If you liked this thread:
1. Follow me @blvckledge for more
2. RT the tweet below to show some love
Thanks for reading!
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