TODAY! I'm SUPER excited about my free workshop on how I'm applying #NetworkAnalysis to #Marketing & #CustomerAnalytics.
If you are a data scientist or data analyst in the marketing space...
Here are the 5 things you can't afford to miss... π§΅
#rstats #datascience
If you are a data scientist or data analyst in the marketing space...
Here are the 5 things you can't afford to miss... π§΅
#rstats #datascience
1. How to prepare data for network analysis
This is honestly the toughest part.
Understanding what format is needed...
And how to do it with messy customer transaction data.
This is honestly the toughest part.
Understanding what format is needed...
And how to do it with messy customer transaction data.
2. #tidygraph & #ggraph for network analysis & visualization
These amazing R packages by @thomasp85 really help us tease out the customer communities...
And they help us identify influencer customers that help our marketing teams to focus on.
These amazing R packages by @thomasp85 really help us tease out the customer communities...
And they help us identify influencer customers that help our marketing teams to focus on.
3. How to make the adjacency matrix
The adjacency matrix is the critical step before we make a network.
You'll want to pay close attention to how I do this.
The adjacency matrix is the critical step before we make a network.
You'll want to pay close attention to how I do this.
4. How to perform community detection
Community detection is where the rubber meets the road.
Once we have identified communities, Marketing can target them with pinpoint accuracy.
So definitely don't mess this step up...
Otherwise, Marketing ain't gonna be happy. π₯²
Community detection is where the rubber meets the road.
Once we have identified communities, Marketing can target them with pinpoint accuracy.
So definitely don't mess this step up...
Otherwise, Marketing ain't gonna be happy. π₯²
5. Bonus: How I use 2 additional packages, H2O & LIME, to identify why customers are in a community
If that's not amazing, I have one more special bonus...
If that's not amazing, I have one more special bonus...
I'm giving away my R cheat sheet that I just updated to cover all of the R packages in this training!
This cheat sheet saves you a ton of time.
$97 value. Yours free for attending.
This cheat sheet saves you a ton of time.
$97 value. Yours free for attending.
Loading suggestions...