Jon Brosio
Jon Brosio

@jonbrosio

16 Tweets 2 reads Oct 19, 2022
Everyone here talks about building an audience.
But no one tells you how to actually do it.
Here's the 9-step process I used to build a 50,000+ audience across Twitter, Medium, & Linkedin (and how you can too):
What you'll learn in this thread:
• How to build an online audience
• How to write content that spreads
• How to convert readers into subscribers
• How to leverage your content into income
• How to syndicate your content across platforms
And more.
Let's go!
1. Choose your niche
Your niche has to satisfy:
• What you're interested in.
• What is profitable.
• What is popular.
To sustain long-term success.
2. Monopolize your niche
Differentiation = monopolization.
Think about:
• WHAT your content is about
• WHY the reader should care
• WHO the content is for
• HOW you are different
"In a world where" is your differentiator:
3. Test content short-form content
Attracting your initial audience is the hardest.
Use at least 30 days of data to see:
• What content resonates
• What content is engaging
• What content is being shared
This helps with longer-form content later:
4. Convert high-performers into long-form
Threads 5X your audience.
When you have a tweet that resonates:
• Expand upon the details
• Make it more encompassing
• Give away your knowledge for free
Just like this:
5. Use tools to perfect your hooks
Hook writing is hard.
But it's easier with the right tool.
This tools helps you:
• Find proven frameworks
• Get help with the re-write
• Generate niche-related hooks
tribescaler.com
6. Repurpose thread into Linkedin carousel
Carousels are the Linkedin threads.
They work because:
• They offer social proof (engagement)
• The slides help with engagement
• They're visually appealing
Just post it as a "document":
7. Use tools to generate your carousel:
@aaditsh has the best carousel generator on the planet:
• Add your thread URL
• Customize the design
• Generate a sharable carousel
It's literally that simple (free tool):
taplio.com
@aaditsh 8. Repurpose thread into Medium article
Again, following the Linkedin process:
• Add some more long-form body content
• Self-publish or pitch to a publication
• Take the headline from the thread
• Include a "free-for-use" picture
Here's an example:
@aaditsh 9. Repeat steps 3 through 8:
• Test short form
• Convert to long-form
• Use tools to craft hooks
• Repurpose to your Linkedin
• Use tools to craft your carousel
• Repurpose the content on Medium
The first example wasn't a fluke:
@aaditsh The results:
By following this process, I've grown to:
• 2.8k on Linkedin (in just 3 weeks)
• 25.6k on Twitter in 9 months
• 22k on Medium over time
This is how you become your niche's favorite creator:
@aaditsh Like this?
Then you'll love The Complete Creator.
Learn how to:
• Become your niche's favorite creator
• Attract your first 10,000 followers
• Predictably craft viral content
In 4 knowledge-packed weeks
(last cohort of the year): completecreator.co
@aaditsh TL;DR
The 9-step process I used to grow a 50k+ online audience:
• Convert short-form to long-form
• Use a carousel generator
• Test short-form content
• Monopolize your niche
• Use a hook generator
• Publish on Linkedin
• Choose your niche
• Post on Medium
• Repeat
@aaditsh If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
@aaditsh If you want to get started creating your own money-making online business
Check out this free resource that walks you step-by-step toward making your first $3,000 writing online
tribeloyal.com

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