I don't have a degree.
I don't have a hyper specific niche.
I'm not a specialist by any means with the skills I use on a daily basis.
Here's how I built a digital product and had an $85,000 launch week (without selling a "here's how you make money" product):
I don't have a hyper specific niche.
I'm not a specialist by any means with the skills I use on a daily basis.
Here's how I built a digital product and had an $85,000 launch week (without selling a "here's how you make money" product):
To preface:
This has been a long time in the making.
I have a large audience and have sold every offer under the sun to 6 figures (freelancing, consulting, courses, etc)
During this launch, I didn't have affiliates or leverage other traffic sources
So let's start with that.
This has been a long time in the making.
I have a large audience and have sold every offer under the sun to 6 figures (freelancing, consulting, courses, etc)
During this launch, I didn't have affiliates or leverage other traffic sources
So let's start with that.
You don't need a large audience to make any form of money.
This is obvious with something like freelancing (because you can do cold outreach).
But what people tend to glance over is leveraging other peoples audiences.
Social media marketing agencies do this for a living.
This is obvious with something like freelancing (because you can do cold outreach).
But what people tend to glance over is leveraging other peoples audiences.
Social media marketing agencies do this for a living.
If you have a product or service:
- Write a targeted post
- Pay people $10-$30 each to share that post
- If the product is good, it sells
A hundred bucks or so for a well targeted post to get in front of millions of people? It's a no brainer.
For any kind of offer.
- Write a targeted post
- Pay people $10-$30 each to share that post
- If the product is good, it sells
A hundred bucks or so for a well targeted post to get in front of millions of people? It's a no brainer.
For any kind of offer.
We understand that you need 2 things:
- A great product or service
- Traffic
I just taught you how to get traffic if you don't have a large enough audience for your income goals (you outearn how much you pay for advertising)
So, let's talk about building the product:
- A great product or service
- Traffic
I just taught you how to get traffic if you don't have a large enough audience for your income goals (you outearn how much you pay for advertising)
So, let's talk about building the product:
// IDEATION //
I built and launched this product to prove a point.
I run a cohort called Digital Economics, and students had the classic worry:
"It seems like you can only make money if you teach people how to make money"
So I decided to prove them wrong.
I built and launched this product to prove a point.
I run a cohort called Digital Economics, and students had the classic worry:
"It seems like you can only make money if you teach people how to make money"
So I decided to prove them wrong.
There are 3 things I look for before building a product:
- What do I DO on a daily basis?
- Why does it make my life better?
- How can other people benefit?
- What is already selling?
If you have a personal brand, this is the logical option if you want to "do what you love."
- What do I DO on a daily basis?
- Why does it make my life better?
- How can other people benefit?
- What is already selling?
If you have a personal brand, this is the logical option if you want to "do what you love."
The bulk of my day is dedicated to writing, I am a creator (check)
It brings mental clarity, enhances every other marketable skill I have, and attracts like minded people when done online (check)
Other creators can benefit because all other content is writing based (check)
It brings mental clarity, enhances every other marketable skill I have, and attracts like minded people when done online (check)
Other creators can benefit because all other content is writing based (check)
Lastly, I've seen writing products make millions on Twitter.
It's a high performing topic.
And, a TON of people love to write, but have no idea how to attract readers that share their work (leading to incredible opportunities through network affect).
Writing it is.
It's a high performing topic.
And, a TON of people love to write, but have no idea how to attract readers that share their work (leading to incredible opportunities through network affect).
Writing it is.
// PRODUCT BUILD //
Digital products are much easier to create than you think.
- Test a system in your own life
- Create a curriculum outline
- Write out the curriculum
- Film screenrecordings on how to apply to the system
Then, choose any course platform and upload it.
Digital products are much easier to create than you think.
- Test a system in your own life
- Create a curriculum outline
- Write out the curriculum
- Film screenrecordings on how to apply to the system
Then, choose any course platform and upload it.
How do you "test a system" Dan?
I use Notion, it's a cool software that helps you organize your notes and life.
I experimented with a system that helps ME write in a better, more streamlined way as a creator.
That means it will help others do the same.
I use Notion, it's a cool software that helps you organize your notes and life.
I experimented with a system that helps ME write in a better, more streamlined way as a creator.
That means it will help others do the same.
I can't really help with the curriculum or screen recordings, that's up to you and your expertise in what you are choosing to sell.
What I will say is that an OUTLINE is extremely important.
Your mind will register ideas for your product as you are going about your day)
What I will say is that an OUTLINE is extremely important.
Your mind will register ideas for your product as you are going about your day)
// PROMOTIONS //
I started out as the pushy sales funnel dude. It didn't sit well.
That was a problem, so I fixed it, and profited off of it as business goes.
My promotions are all automated and baked into my content.
I started out as the pushy sales funnel dude. It didn't sit well.
That was a problem, so I fixed it, and profited off of it as business goes.
My promotions are all automated and baked into my content.
I write an in depth newsletter once a week.
That is the foundation for the rest of my weekly content.
It is used as a YouTube script, podcast episode starting point, and is then broken down into threads, captions, and tweets.
You have to understand this one thing:
That is the foundation for the rest of my weekly content.
It is used as a YouTube script, podcast episode starting point, and is then broken down into threads, captions, and tweets.
You have to understand this one thing:
If you don't have RESULTS or prior authority - long form content isn't optional.
You NEED a newsletter, podcast, or YouTube.
If you only create short form tweets, reels, or posts don't expect to make much.
Especially if it isn't a "how to make money" product. You need DEPTH.
You NEED a newsletter, podcast, or YouTube.
If you only create short form tweets, reels, or posts don't expect to make much.
Especially if it isn't a "how to make money" product. You need DEPTH.
In my newsletter, I promoted the new product for 3 weeks leading up to the launch.
I turned that newsletter into other content and promoted with ease on all platforms.
I'm a big fan of having an "early bird" price to increase scarcity.
I turned that newsletter into other content and promoted with ease on all platforms.
I'm a big fan of having an "early bird" price to increase scarcity.
Every week, I had:
- 1 newsletter
- 1 YouTube video
- 1 Twitter thread
- 3 tweets a day
- Multiple instagram posts
All of these were based around the topic I was selling the course on (writing).
This is important.
- 1 newsletter
- 1 YouTube video
- 1 Twitter thread
- 3 tweets a day
- Multiple instagram posts
All of these were based around the topic I was selling the course on (writing).
This is important.
I didn't plug the product under the social media content itself.
I plugged the BACKLOGGED newsletter that builds depth and authority (and promotes the new product).
That way, I'm not spamming sales tweets on the timeline.
I'm only offering people more value.
I plugged the BACKLOGGED newsletter that builds depth and authority (and promotes the new product).
That way, I'm not spamming sales tweets on the timeline.
I'm only offering people more value.
Everyone tells you to be super pushy and promote all the time, but people are catching on.
The market is starting to value depth, authenticity, and trust above all.
What's interesting is that this method has led to more sales, email subscribers, and me doing what I enjoy.
The market is starting to value depth, authenticity, and trust above all.
What's interesting is that this method has led to more sales, email subscribers, and me doing what I enjoy.
As I mentioned before, I built out this product as a bonus for the cohort I run.
This cohort IS a "how to make money" product, but with a twist.
I show you how you can position yourself in a profitable way with zero experience.
This cohort IS a "how to make money" product, but with a twist.
I show you how you can position yourself in a profitable way with zero experience.
So, if you are a one-person business that wants to hop on the "authenticity" wave and monetize what you enjoy doing
Check out Digital Economics below.
Class begins (and the price increases) on the 26th!
digitaleconomics.school
Check out Digital Economics below.
Class begins (and the price increases) on the 26th!
digitaleconomics.school
If you have no interest in the cohort, consider retweeting this thread instead.
I want to prove that you don't need super sales funnels and pushy social content.
The Age Of Authenticity is among us:
I want to prove that you don't need super sales funnels and pushy social content.
The Age Of Authenticity is among us:
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