๐ If I were doing a Shopify theme for Thorne, this is what I'd change
Increasing CVR and AOV through better UX and UI.
A Thread ๐งต๐
Increasing CVR and AOV through better UX and UI.
A Thread ๐งต๐
I love the Thorne UI (sponsor my bio-hack addiction, please @thornehealth)
But the UX can definitely be improved, which is great.
They're already doing good numbers, so improving their online presence will result in greater sales & market share.
Here's the things I'd change ๐
But the UX can definitely be improved, which is great.
They're already doing good numbers, so improving their online presence will result in greater sales & market share.
Here's the things I'd change ๐
1/ Product Page
Overall the sizing was a bit off and I had to scroll around to find out the specific benefits
- Fixed sizing
- Added benefit focused subheading
- Icons to showcase important features
- 'Recommended by doctors' as social proof
Overall the sizing was a bit off and I had to scroll around to find out the specific benefits
- Fixed sizing
- Added benefit focused subheading
- Icons to showcase important features
- 'Recommended by doctors' as social proof
2/ Product Page v2
- Made clear list of 3 product benefits
- Adding featured review with Wanted Result from a customer
- Made clear list of 3 product benefits
- Adding featured review with Wanted Result from a customer
2/ Optimised Collection Page
The goal of a good collection page is to guide people to the right product, as quick as possible.
- Fixed sizing
- Topic filter for most searched topics (sleep, focus, mood, etc)
The goal of a good collection page is to guide people to the right product, as quick as possible.
- Fixed sizing
- Topic filter for most searched topics (sleep, focus, mood, etc)
2/ Optimised Collection Page
- 2x2 grid for more products in viewport (imagery here isn't as important as clothing for example, where you show bigger images)
- Added announcement banner with store benefits
- 2x2 grid for more products in viewport (imagery here isn't as important as clothing for example, where you show bigger images)
- Added announcement banner with store benefits
3/ Optimising the cart flow
Once the added to cart metric is improved (through easier navigation and an optimised product form)
You want to make the cart flow effortlessly, to ensure you don't love people here.
Once the added to cart metric is improved (through easier navigation and an optimised product form)
You want to make the cart flow effortlessly, to ensure you don't love people here.
3/ Optimising the cart flow
The old cart page was taking up a lot of screen real estate
Pushing the checkout button way below the fold.
This is hurting your ATC > Reached checkout ratio a lot.
The old cart page was taking up a lot of screen real estate
Pushing the checkout button way below the fold.
This is hurting your ATC > Reached checkout ratio a lot.
3/ Optimising the cart flow
We also:
- Added descriptions & benefits dropdown from part
- Removed top navigation
- Made the checkout form sticky/fixed
- Added Shipping info
- Added accordions for shipping, live chat and guarantee
We also:
- Added descriptions & benefits dropdown from part
- Removed top navigation
- Made the checkout form sticky/fixed
- Added Shipping info
- Added accordions for shipping, live chat and guarantee
That's it!
Enjoyed the thread?
Follow @kasper_dolk for more CRO tips.
See what you can implement yourself ๐
Enjoyed the thread?
Follow @kasper_dolk for more CRO tips.
See what you can implement yourself ๐
It's Q4.
Your final chance to finish the year of strong.
With CAC rising and ROAS declining, optimising your website for more conversions is absolutely necessary.
Book your free 20m strategy call and see how we can help you.
calendly.com
Your final chance to finish the year of strong.
With CAC rising and ROAS declining, optimising your website for more conversions is absolutely necessary.
Book your free 20m strategy call and see how we can help you.
calendly.com
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