If you work in eCommerce SEO, there have been some recent Google updates that can impact your CTR.
In particular, there are new rich result types (beyond pricing, 'in stock' etc.) that can appear automatically for your pages.
Here's 4 little-known types that can appear ๐งต๐
In particular, there are new rich result types (beyond pricing, 'in stock' etc.) that can appear automatically for your pages.
Here's 4 little-known types that can appear ๐งต๐
1/ Price Drop Rich Results
Price drop rich results can appear when Google's systems identifies that when the average price has dropped for a product. Identified through the word 'typically' appearing in the snippet.
More info: brodieclark.com
Price drop rich results can appear when Google's systems identifies that when the average price has dropped for a product. Identified through the word 'typically' appearing in the snippet.
More info: brodieclark.com
2/ Approx. Price Ranges
Approximate price ranges generally appear on non-Ecommerce pages (such as listicles), where multiple products are shown in a list.
Impressively, Google develops a price range by identifying the lowest & highest product on the page shown in the HTML.
Approximate price ranges generally appear on non-Ecommerce pages (such as listicles), where multiple products are shown in a list.
Impressively, Google develops a price range by identifying the lowest & highest product on the page shown in the HTML.
3/ Delivery Pricing
Primarily using Merchant Center feeds, Google can display delivery pricing as a rich result. This figure can change based on searcher location, but has shown to cause issues.
This rich result can also show as 'free delivery', as identified by @iPullRank.
Primarily using Merchant Center feeds, Google can display delivery pricing as a rich result. This figure can change based on searcher location, but has shown to cause issues.
This rich result can also show as 'free delivery', as identified by @iPullRank.
4/ Return Policies
The returns policy rich result is more rare than the others, but can appear on its own in some instances, specifying the duration for returns.
Return policy snippets are again based on Merchant Center feeds, so keep an eye out for incorrect details!
The returns policy rich result is more rare than the others, but can appear on its own in some instances, specifying the duration for returns.
Return policy snippets are again based on Merchant Center feeds, so keep an eye out for incorrect details!
The above 4 automatic rich results that can appear for pages are some of the most common, but are little-known based on my experience.
If you liked this thread, make sure to like/retweet the first tweet. If there's enough interest, I'll do an in-depth blog explaining each.
If you liked this thread, make sure to like/retweet the first tweet. If there's enough interest, I'll do an in-depth blog explaining each.
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