Geopolitics
Culture
Society
Urban Lifestyle
Cultural Critique
Global Influence
Cultural Disconnection
For the urban metropolis dwelling Indian audiences who Uber / drive to work, hit the pub for drinks after, socialise while discussing their favourite Friends episode while wearing the latest from Jack & Jones and H&M, it is difficult to gain first hand experience of the nation.
They check out American Pinterest for design ideas, describe their styles through "mid-century modern" and "glam", keep houseplants rarely native to their ecosphere, get uncontextualised information to remain informed, and superimpose imported templates to define their thinking.
The reinforcement of misinformation carried from schoolbooks, the presentation of western culture and society as the only "logical", the importance of factoids as conversation coin can only lead to confusion masked by confidence.
The unconscious idea is often to at least embrace westernism so completely, with the exoticisation of one's own culture - dressing up on festival days, eating local food, sometimes consuming a local movie etc. It's only natural that thoughts be shaped by media consumed.
Social capital is of immense worth. This capital is today gained through individual consumerist pursuit, than through community contribution. Until that happens regularly, interactions with 75% Indians remain transactional, where the semi-Indians retain a position of authority.
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