John Franklin
John Franklin

@JohnIsBuilding

8 Tweets 5 reads Oct 21, 2022
Most people suck at sending cold emails.
But if you use these 6 frameworks, I guarantee you won't:
1/ Launch a business
Jason Cohen built WP-Engine into a unicorn.
He used one email to get his first 30 customers—before he had a website or a product.
Here’s the framework:
1. Context
2. Small Commitment
3. Add Value
4. Trigger Reciprocity
2/ Find a co-founder / hire a rockstar
I needed to hire a CTO to improve the product at my startup.
I used this framework to land an ex-Googler:
1. Context
2. Authority
3. Social Proof
4. Risk Reversal
5. Small Ask
3/ Raise money
Thiel Fellow Luke Sophinos raised $30M with this cold email framework:
1. Personalization
2. Credibility
3. Opportunity
4. Traction
5. Call to action
4/ Land your dream job
A college senior landed an interview at the Morning Brew—even though they weren’t hiring—using this powerful framework:
1. Irresistible Offer
2. Scarcity
3. Free Trial
4. Risk Reversal
5/ Meet famous people
Here’s the framework entrepreneur Arjun Ohri used to land a meeting with AppSumo CEO Noah Kagan:
1. Relatability
2. Authority
3. Compliment
4. Pitch
5. Social Proof
6/ Get important people to help you
Cold outreach isn’t just for people starting their careers.
Here’s the framework Elon Musk used to convince rocket expert Jim Cantrell to help him colonize Mars.
1. Authority
2. Context
3. Call to Action
Use these 6 frameworks to:
1. Launch a business
2. Find a co-founder
3. Raise money
4. Land your dream job
5. Meet famous people
6. Get important people to help you
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