Can $SNAP's Q3 tell us something about demand for digital advertising, or are these problems company-specific? Either way, here's our 4 most interesting findings from yesterday's earnings call.
1. Growth in the overall digital advertising market is slowing, says @evanspiegel:
1. Growth in the overall digital advertising market is slowing, says @evanspiegel:
2. Both of $SNAP's segments are decelerating, but Brand plays a bigger role:
One of the points made by $GEOFF on last week's @FocusedCompound episode, kind of.
3. "It's incredibly fast and easy for advertisers to turn digital [...] advertising on and off":
3. "It's incredibly fast and easy for advertisers to turn digital [...] advertising on and off":
4. Macro is not the only problem. $AAPL's iOS changes has done a lot of damage to the tracking tech of companies like $SNAP:
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