An eCom brand came to us last month with several problems:
❌ 2% revenue from email.
❌ $0 from flows
❌ $0.10/recipient
In less than 30 days, my team:
✅ Built an entire email program from scratch
✅ Generated 70% of total revenue from our marketing alone
Here's how 🧵:
❌ 2% revenue from email.
❌ $0 from flows
❌ $0.10/recipient
In less than 30 days, my team:
✅ Built an entire email program from scratch
✅ Generated 70% of total revenue from our marketing alone
Here's how 🧵:
First,
Your store has the potential to make A LOT more than it is right now.
What you need is the right email marketing strategy.
(most eCom stores are not using email marketing to their full advantage)
Keep reading and I'll show you how:
Your store has the potential to make A LOT more than it is right now.
What you need is the right email marketing strategy.
(most eCom stores are not using email marketing to their full advantage)
Keep reading and I'll show you how:
When we took over, here were some of the store's challenges:
1. Little retention in their business
2. Tried to grow their business without a backend automated email program
3. Couldn't find a team who could capture their brand's voice and tonality
1. Little retention in their business
2. Tried to grow their business without a backend automated email program
3. Couldn't find a team who could capture their brand's voice and tonality
Here are the before results of this brand's email marketing:
Something needed to be changed.
So here's exactly what we did:
So here's exactly what we did:
1. Four new flow campaigns
The brand previously had $0 generated from flows.
So our team set up these four flows:
-Abandon Cart flow
-Welcome flow
-Abandoned Checkout flow
-Browse Abandonment flow
The brand previously had $0 generated from flows.
So our team set up these four flows:
-Abandon Cart flow
-Welcome flow
-Abandoned Checkout flow
-Browse Abandonment flow
2. Tapped into the customer's emotion
The store we worked with targeted tall women who are frustrated by the lack of choices in a typical clothing store.
The key strategy was to tap into this emotion.
This was achieved by creating a "we" tribe so we can "get" their pain.
The store we worked with targeted tall women who are frustrated by the lack of choices in a typical clothing store.
The key strategy was to tap into this emotion.
This was achieved by creating a "we" tribe so we can "get" their pain.
In other words, we understood them and were reassured they were not alone.
This is what created a connection between the customer and the brand.
As a result, CLTV increased because of the bond we created with the audience.
This is what created a connection between the customer and the brand.
As a result, CLTV increased because of the bond we created with the audience.
3. New Campaigns
We built brand new campaigns for this store.
Which included:
•New copy & design
•A perfect match to the brand's voice and tonality
•Cross-selling email automation
We built brand new campaigns for this store.
Which included:
•New copy & design
•A perfect match to the brand's voice and tonality
•Cross-selling email automation
In summary,
My team used:
1. Four new flows
2. The customer's emotions
3. An entirely new campaign
And returned them a $10k profit in less than 30 days.
My team used:
1. Four new flows
2. The customer's emotions
3. An entirely new campaign
And returned them a $10k profit in less than 30 days.
Want to achieve similar results for your store?
I'll increase your MRR by 20-40% in less than 90 days (or I'll work for free until you do)
Book a free call below to get started:
calendly.com
I'll increase your MRR by 20-40% in less than 90 days (or I'll work for free until you do)
Book a free call below to get started:
calendly.com
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