10 yrs ago I swore I'd NEVER do a sales and marketing Job.
But…
This year alone my one-man business generated $125K+ in revenue.
98% of that is due to impeccable marketing.
If I lost everything and read ONLY these 10 books?
I'll make it all back in months...
But…
This year alone my one-man business generated $125K+ in revenue.
98% of that is due to impeccable marketing.
If I lost everything and read ONLY these 10 books?
I'll make it all back in months...
1. Influence: The Psychology of Persuasion
Author: Dr. Robert Cialdini
My success in understanding how to influence and persuade people using the first 6 principles in this other thread…
Laid the foundation for my understanding of marketing.
Author: Dr. Robert Cialdini
My success in understanding how to influence and persuade people using the first 6 principles in this other thread…
Laid the foundation for my understanding of marketing.
2. How to win friends and influence people
Author: Dale Carnegie
This was the first book I read...Interestingly?
It's not a "marketing book"...But.
It will teach you about influence and human relations–which in turn makes you great at marketing.
Next.
Author: Dale Carnegie
This was the first book I read...Interestingly?
It's not a "marketing book"...But.
It will teach you about influence and human relations–which in turn makes you great at marketing.
Next.
3. Never split the difference
Author: Chris Voss
I've read this book twice this year.
Every expert salesperson I know has read and recommended it.
You'll understand how to have high-stakes conversations and negotiation
The book is that GOOD.
(Pls don’t) Read it.
Author: Chris Voss
I've read this book twice this year.
Every expert salesperson I know has read and recommended it.
You'll understand how to have high-stakes conversations and negotiation
The book is that GOOD.
(Pls don’t) Read it.
4. Contagious
Author: Dr. Jonah Berger
This book is responsible for helping me build a social media audience...and also writing threads that get lots of engagements.
He outlined 6 things that is guaranteed to make anything go viral.
Notable mention: Catalyst (same author).
Author: Dr. Jonah Berger
This book is responsible for helping me build a social media audience...and also writing threads that get lots of engagements.
He outlined 6 things that is guaranteed to make anything go viral.
Notable mention: Catalyst (same author).
5. This is marketing
Seth Godin.
Someone called this book the "Rich Dad Poor Dad" of marketing. I agree.
It helps you understand what marketing is and how to be great at it
Notable mention: Unleashing the idea virus by same author
Seth Godin.
Someone called this book the "Rich Dad Poor Dad" of marketing. I agree.
It helps you understand what marketing is and how to be great at it
Notable mention: Unleashing the idea virus by same author
6. One to many
Author: Jason Fladlien.
This book teaches you the best way to sell via webinars.
If you do any type of presentation where you intend to sell something?
Read this book.
Author: Jason Fladlien.
This book teaches you the best way to sell via webinars.
If you do any type of presentation where you intend to sell something?
Read this book.
7. Millionaire fast lane
Author: MJ Demarco
If you are broke and you want to get rich quickly...I recommend this book.
I've read it twice this year...
It's the ABC of understanding business and how to get wealthy at a young age.
Author: MJ Demarco
If you are broke and you want to get rich quickly...I recommend this book.
I've read it twice this year...
It's the ABC of understanding business and how to get wealthy at a young age.
8. Alchemy
Author: Rory Sutherland
Rory is the VP of Ogilvy advertising...and a professor in behavioral economics...
If you want to understand and unleash the power of behavioral economics and marketing to transform your brand?
Read this one
His youtube videos are incredible
Author: Rory Sutherland
Rory is the VP of Ogilvy advertising...and a professor in behavioral economics...
If you want to understand and unleash the power of behavioral economics and marketing to transform your brand?
Read this one
His youtube videos are incredible
9. All marketers are (liars) Storytellers
Author: Seth Godin.
As I tried to understand and master the subject of storytelling?
Everyone I respected mentioned this book.
You'd learn about the power of storytelling and how brands win by telling the best stories.
Author: Seth Godin.
As I tried to understand and master the subject of storytelling?
Everyone I respected mentioned this book.
You'd learn about the power of storytelling and how brands win by telling the best stories.
10. $100m Offers.
Author: Alex Hormozi.
I left my favorite book in this thread as the last...
and I could write a whole thread on this book.
But if I read this book alone...and implemented it?
I'd have a successful business.
It's. That. Good.
Read it.
And that’s it…
Author: Alex Hormozi.
I left my favorite book in this thread as the last...
and I could write a whole thread on this book.
But if I read this book alone...and implemented it?
I'd have a successful business.
It's. That. Good.
Read it.
And that’s it…
These 10 books are responsible for making me $120k+ this year
1. Influence
2. How to win friends and influence people
3. Never split the difference
4. Contagious
5. This is marketing
6. One to many
7. Millionaire fast lane
8. Alchemy
9. All marketers are liars
10. $100m Offers
1. Influence
2. How to win friends and influence people
3. Never split the difference
4. Contagious
5. This is marketing
6. One to many
7. Millionaire fast lane
8. Alchemy
9. All marketers are liars
10. $100m Offers
That's a wrap!
If you enjoyed this thread:
1. Follow @bruno_nwogu for more of these
2. RT the tweet below to share this thread with your audience and help someone level up their marketing
If you enjoyed this thread:
1. Follow @bruno_nwogu for more of these
2. RT the tweet below to share this thread with your audience and help someone level up their marketing
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