My team has made over $100 million in email marketing revenue for our clients.
A big reason why is that we know how to get emails opened.
Here are 12 types of subject lines (with examples) that get clicks and drive purchases:
🧵
A big reason why is that we know how to get emails opened.
Here are 12 types of subject lines (with examples) that get clicks and drive purchases:
🧵
1. FOMO
What It Does: Makes people afraid of missing out.
Why It Works: It creates urgency to take action.
Basic Example: “Summer tans start in Spring”
What It Does: Makes people afraid of missing out.
Why It Works: It creates urgency to take action.
Basic Example: “Summer tans start in Spring”
2. Scarcity
What It Does: Make people afraid of missing out (this is a specific form of FOMO).
Why It Works: It creates urgency to take action ASAP.
Basic Example: “Sale ending in 48 hours”
What It Does: Make people afraid of missing out (this is a specific form of FOMO).
Why It Works: It creates urgency to take action ASAP.
Basic Example: “Sale ending in 48 hours”
3. How To
What It Does: Share a useful guide with your audience.
Why It Works: Content with clear benefits gets clicks.
Basic Example: “How to get tan without hurting your skin”
What It Does: Share a useful guide with your audience.
Why It Works: Content with clear benefits gets clicks.
Basic Example: “How to get tan without hurting your skin”
4. Self Interest
What It Does: Appeal to people’s self-interest.
Why It Works: We’re all naturally interested in ourselves.
Basic Example: “Take this quiz to identify your skin type”
What It Does: Appeal to people’s self-interest.
Why It Works: We’re all naturally interested in ourselves.
Basic Example: “Take this quiz to identify your skin type”
5. Questions
What It Does: Ask a question.
Why It Works: People have a natural desire to answer questions.
Basic Example: “What are your Summer plans?”
What It Does: Ask a question.
Why It Works: People have a natural desire to answer questions.
Basic Example: “What are your Summer plans?”
6. Lists
What It Does: Start a listicle.
Why It Works: Lists are easy to consume and often attract attention.
Basic Example: “7 ways to tan without hurting your skin”
What It Does: Start a listicle.
Why It Works: Lists are easy to consume and often attract attention.
Basic Example: “7 ways to tan without hurting your skin”
7. Name Dropping
What It Does: Use the name of a famous person, brand, or idea.
Why It Works: Famous names attract attention.
Basic Example: “The secret to Arianna Grande’s tan”
What It Does: Use the name of a famous person, brand, or idea.
Why It Works: Famous names attract attention.
Basic Example: “The secret to Arianna Grande’s tan”
8. Comparisons
What It Does: Compare two things.
Why It Works: Comparisons can be helpful, and they create a tiny bit of drama.
Basic Example: “Tanning oil vs sunscreen: which is better?”
What It Does: Compare two things.
Why It Works: Comparisons can be helpful, and they create a tiny bit of drama.
Basic Example: “Tanning oil vs sunscreen: which is better?”
9. Authority
What It Does: Present an authority figure.
Why It Works: People tend to listen to those with trust/authority.
Basic Example: “7 tanning tips from top dermatologists”
What It Does: Present an authority figure.
Why It Works: People tend to listen to those with trust/authority.
Basic Example: “7 tanning tips from top dermatologists”
10. Exclusivity
What It Does: Share exclusive information or offers.
Why It Works: People like to feel like they’re in an exclusive club.
Basic Example: “Special discount for top customers only”
What It Does: Share exclusive information or offers.
Why It Works: People like to feel like they’re in an exclusive club.
Basic Example: “Special discount for top customers only”
11. Case Studies / Stories
What It Does: Start a story about a customer or someone else.
Why It Works: People are naturally interested in stories.
Basic Example: “How a fresh tan led to a happy marriage”
What It Does: Start a story about a customer or someone else.
Why It Works: People are naturally interested in stories.
Basic Example: “How a fresh tan led to a happy marriage”
12. Interesting News
What It Does: Send news to your list.
Why It Works: If the news is interesting, people enjoy reading it.
Basic Example: “CDC releases new advice on tanning”
What It Does: Send news to your list.
Why It Works: If the news is interesting, people enjoy reading it.
Basic Example: “CDC releases new advice on tanning”
That’s all of them.
Quick plug:
I’m taking on just a few more clients before Black Friday.
Click below to book a call and see if you qualify:
gotetra.co
Quick plug:
I’m taking on just a few more clients before Black Friday.
Click below to book a call and see if you qualify:
gotetra.co
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