Struggling with Google Ads?
Here are 4 Google Ads secrets I've learned from spending nearly $500,000 of my own.
Use these tricks to 2x your TROAS in the next 30 days 📈
Here are 4 Google Ads secrets I've learned from spending nearly $500,000 of my own.
Use these tricks to 2x your TROAS in the next 30 days 📈
1. Dynamic Search Ads
Once you have enough conversions, use Dynamic Search Ads with a TROAS goal.
For example:
I segment my campaign into 3 Ad groups based upon margin.
I bid more aggressively on the higher margin products.
Once you have enough conversions, use Dynamic Search Ads with a TROAS goal.
For example:
I segment my campaign into 3 Ad groups based upon margin.
I bid more aggressively on the higher margin products.
This campaign has hit 880% ROAS within the account (very difficult to get accurate attribution with high ticket items).
Real number is likely about 25-30% higher.
Real number is likely about 25-30% higher.
2. Targeted Display Remarketing Ads
Create audiences based upon your brand URLs.
For example, 60-Day Website Visitors of [Brand Name] Product Pages.
Then run a Display retargeting campaign of those brand's products to people who visited those pages on your store.
Create audiences based upon your brand URLs.
For example, 60-Day Website Visitors of [Brand Name] Product Pages.
Then run a Display retargeting campaign of those brand's products to people who visited those pages on your store.
3. Split-test identical search text campaigns using broad match and phrase match on automated bidding.
Creds: @SchmelebeckPPC
Saw Collin tweet about this a few weeks ago.
I previously just used phrase match.
It's early, but so far, broad match winning by a large margin.
Creds: @SchmelebeckPPC
Saw Collin tweet about this a few weeks ago.
I previously just used phrase match.
It's early, but so far, broad match winning by a large margin.
@SchmelebeckPPC 4. Split your Shopping Campaigns into 3 tiers.
I run a 3 layered water fall sculpting approach for my shopping campaigns to focus on branded/long-tail search terms.
But I have 3 versions of these campaigns:
I run a 3 layered water fall sculpting approach for my shopping campaigns to focus on branded/long-tail search terms.
But I have 3 versions of these campaigns:
@SchmelebeckPPC 👉 Platinum: Top 20% selling products | Gets about 65% of spend.
👉 Gold: Next Best Products (20-50%) | Gets about 25% of spend
👉 Bronze: Lower performing products (50-70%). | Gets about 10% of spend
I don't spend anything on low margin/low performing 30%.
👉 Gold: Next Best Products (20-50%) | Gets about 25% of spend
👉 Bronze: Lower performing products (50-70%). | Gets about 10% of spend
I don't spend anything on low margin/low performing 30%.
@SchmelebeckPPC 4 Google Ads secrets I've learned from spending nearly $500,000 of my own.
1. URL Rule-based Dynamic Search Ads with TROAS Goal.
2. Segmented display remarketing ads.
3. Split test keyword type for identical search campaigns.
4. Separate Shopping campaigns by performance
1. URL Rule-based Dynamic Search Ads with TROAS Goal.
2. Segmented display remarketing ads.
3. Split test keyword type for identical search campaigns.
4. Separate Shopping campaigns by performance
@SchmelebeckPPC If you took any value from this tweet, please like and share the first tweet to share with your audience.
Follow me @ecomwithbrook for more eCommerce Growth related content.
Follow me @ecomwithbrook for more eCommerce Growth related content.
For info on eCom Coaching and Growth 🔽
Coaching:
invictadigital.io
Sub to my Youtube Channel: youtube.com
My IG: instagram.com
Coaching:
invictadigital.io
Sub to my Youtube Channel: youtube.com
My IG: instagram.com
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