Business
Imagination
Marketing
Creativity
Personality Traits
Branding
Goal Setting
Vision
Clarity
Nonconformity
Rationality
Truthseeking
Understanding the World
The secret behind magnetic brands like Apple and Nike:
Archetypes.
Here are 12 Brand Archetypes to help you find yours:
Archetypes.
Here are 12 Brand Archetypes to help you find yours:
1/ Creator
Personality traits:
- Creativity
- Imagination
- Nonconformity
β Goal: Give form to a vision
β Brand example: Apple
Personality traits:
- Creativity
- Imagination
- Nonconformity
β Goal: Give form to a vision
β Brand example: Apple
2/ Sage
Personality traits:
- Clarity
- Rational
- Truth-seeking
β Goal: Understand the world
β Brand example: Wikipedia
Personality traits:
- Clarity
- Rational
- Truth-seeking
β Goal: Understand the world
β Brand example: Wikipedia
3/ Explorer
Personality traits:
- Bravery
- Independence
- Nonconformity
β Goal: Experience a more fulfilling life
β Brand example: AirBnB
Personality traits:
- Bravery
- Independence
- Nonconformity
β Goal: Experience a more fulfilling life
β Brand example: AirBnB
4/ Innocent
Personality traits:
- Purity
- Honesty
- Spontaneity
β Goal: To be happy
β Brand example: Coca Cola
Personality traits:
- Purity
- Honesty
- Spontaneity
β Goal: To be happy
β Brand example: Coca Cola
5/ Outlaw
Personality traits:
- Risk-taking
- Provocative
- Brutal honesty
β Goal: Revolutionize whatβs not working
β Brand example: Virgin
Personality traits:
- Risk-taking
- Provocative
- Brutal honesty
β Goal: Revolutionize whatβs not working
β Brand example: Virgin
6/ Magician
Personality traits:
- Intuition
- Charisma
- Mysterious
β Goal: Make dreams come true
β Brand example: TED
Personality traits:
- Intuition
- Charisma
- Mysterious
β Goal: Make dreams come true
β Brand example: TED
7/ Hero
Personality traits:
- Courage
- Strength
- Transformation
β Goal: Exert mastery in a way that improves the world
β Brand example: Nike
Personality traits:
- Courage
- Strength
- Transformation
β Goal: Exert mastery in a way that improves the world
β Brand example: Nike
8/ Lover
Personality traits:
- Vitality
- Passion
- Sensuality
β Goal: Create intimacy
β Brand example: Victoria Secret
Personality traits:
- Vitality
- Passion
- Sensuality
β Goal: Create intimacy
β Brand example: Victoria Secret
9/ Jester
Personality traits:
- Humor
- Originality
- Irreverence
β Goal: Have a great time and lighten up the world
β Brand example: KFC
Personality traits:
- Humor
- Originality
- Irreverence
β Goal: Have a great time and lighten up the world
β Brand example: KFC
10/ Everyman
Personality traits:
- Fairness
- Hardworking
- Accountability
β Goal: To belong, fit in
β Brand example: IKEA
Personality traits:
- Fairness
- Hardworking
- Accountability
β Goal: To belong, fit in
β Brand example: IKEA
11/ Caregiver
Personality traits:
- Altruism
- Patience
- Empathy
β Goal: To service others
β Brand example: Procter & Gamble
Personality traits:
- Altruism
- Patience
- Empathy
β Goal: To service others
β Brand example: Procter & Gamble
12/ Ruler
Personality traits:
- Control
- Confidence
- High-status
β Goal: Exert leadership
β Brand example: Mercedes-Benz
Personality traits:
- Control
- Confidence
- High-status
β Goal: Exert leadership
β Brand example: Mercedes-Benz
Archetypes help create content that highlights your personality and attract like-minded people.
Your job then is to:
- Pick the one that fits your personality the most
- Select two others to be your supporting archetypes
And to dig deeper, read βThe Hero And The Outlaw.β
Your job then is to:
- Pick the one that fits your personality the most
- Select two others to be your supporting archetypes
And to dig deeper, read βThe Hero And The Outlaw.β
That's a wrap!
If you found this valuable:
1. Follow me @giannicara for more on branding
2. RT the tweet below to spread this knowledge:
If you found this valuable:
1. Follow me @giannicara for more on branding
2. RT the tweet below to spread this knowledge:
I'm building the personal brand of a $150M entrepreneur...
While guiding 5 creators to get their first $10K on Twitter.
Take a peek at what's happening behind the scenes in my weekly newsletter:
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While guiding 5 creators to get their first $10K on Twitter.
Take a peek at what's happening behind the scenes in my weekly newsletter:
getrevue.co
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