Last year, I helped one of my clients make $670,000 in sales with his Cyber Week promotion.
Since it's almost Black Friday I wanted to break down a simple email marketing sequence that can give you a huge payday.
Feel free to steal it and profit:
Since it's almost Black Friday I wanted to break down a simple email marketing sequence that can give you a huge payday.
Feel free to steal it and profit:
When I look back on some of the past promotions I’ve run for my clients, I realized that the “holiday sale” email sequences that have pulled in the most cash have all followed a certain formula...
... which I’m about to show you.
... which I’m about to show you.
So if you’re fresh out of ideas for what to write, but you know you want to make bank this November, then follow this sequence I lay out for you.
The principles are pretty simple.
- Offer a discount or incentive.
- Set a time limit/expiration date
- Offer a bunch of valuable bonuses which disappear after the deadline
- Send multiple emails about it.
It’s idiot proof. And if you just did this, it would work wonders.
- Offer a discount or incentive.
- Set a time limit/expiration date
- Offer a bunch of valuable bonuses which disappear after the deadline
- Send multiple emails about it.
It’s idiot proof. And if you just did this, it would work wonders.
I've played around with this framework in the past.
Sometimes we run the promo for two weeks. Sometimes we run it for just the weekend of BFCM.
Sometimes we do a discount. Sometimes we instead use BF to launch a new product.
You have a lot of flexibility.
Sometimes we run the promo for two weeks. Sometimes we run it for just the weekend of BFCM.
Sometimes we do a discount. Sometimes we instead use BF to launch a new product.
You have a lot of flexibility.
Things To Consider
The most important thing in this promotion is crafting a good offer.
Here are a few ways you can make your offer interesting:
The most important thing in this promotion is crafting a good offer.
Here are a few ways you can make your offer interesting:
- Limited time discount from 10–50%
If you don't do a lot of promos throughout the year, this isn't going to cannibalize sales. It's ok to do every now and again.
If you don't do a lot of promos throughout the year, this isn't going to cannibalize sales. It's ok to do every now and again.
- Add in bonuses for this promotion that disappears once it ends
This is an easy way to drive sales and increase urgency WITHOUT having to offer a discount.
If you do pair it with a discount, it's going to be like shooting fish in a barrel.
This is an easy way to drive sales and increase urgency WITHOUT having to offer a discount.
If you do pair it with a discount, it's going to be like shooting fish in a barrel.
- Drip bonuses each day.
On day 1 you give Bonus #1 to everyone who buys.
On day 2, you give all the buyers bonus #2.
On day 3, they get bonus #3, etc, etc...
Just make sure it’s real scarcity. And cut it off when you say you will.
On day 1 you give Bonus #1 to everyone who buys.
On day 2, you give all the buyers bonus #2.
On day 3, they get bonus #3, etc, etc...
Just make sure it’s real scarcity. And cut it off when you say you will.
This worked incredibly well for one of the brands I worked with.
Each day people got an opportunity to get a different "gift" with purchase. People were buying like crazy.
Each day people got an opportunity to get a different "gift" with purchase. People were buying like crazy.
You can mix these persuasion triggers.
You can use all of them or just one or two of them.
It’s your offer. Your sale.
You decide what works for you.
But the more you have, the more compelling it will be.
You can use all of them or just one or two of them.
It’s your offer. Your sale.
You decide what works for you.
But the more you have, the more compelling it will be.
Your Email Sequence Is Going To Run For 5 Days
And you’re going to send 7 emails.
Day 1: Thanksgiving
This email has no link. Nothing to click. Just a heartfelt message thanking them for being a loyal friend who always reads your emails (Cialdini’s consistency trigger here).
And you’re going to send 7 emails.
Day 1: Thanksgiving
This email has no link. Nothing to click. Just a heartfelt message thanking them for being a loyal friend who always reads your emails (Cialdini’s consistency trigger here).
Make it real and make it come from the heart.
Make it look and feel like a one-to-one convo. (use plain text!!!)
At the end of the email, or even in the P.S. just let them know that tomorrow is going to be one of the coolest promos you’ve ever had in company history.
Make it look and feel like a one-to-one convo. (use plain text!!!)
At the end of the email, or even in the P.S. just let them know that tomorrow is going to be one of the coolest promos you’ve ever had in company history.
Day 2: Black Friday
Now it’s on.
This email is where you spell out the details.
Now, you have a choice here.
If you don't have a lot of products on sale, you might want to include the products you’re selling.
For eg “My course is 50% off today. Plus, I’m also throwing in…”
Now it’s on.
This email is where you spell out the details.
Now, you have a choice here.
If you don't have a lot of products on sale, you might want to include the products you’re selling.
For eg “My course is 50% off today. Plus, I’m also throwing in…”
If you DO have a lot of products that are on sale, your objective is to make them click through and see the deals.
The psychology here is that you want to get them onto your page or website. So don’t tell them what the deals are. Say, “Go here and check then out for yourself.”
The psychology here is that you want to get them onto your page or website. So don’t tell them what the deals are. Say, “Go here and check then out for yourself.”
If you can do that, the copy on your lander will take care of everything else.
Tell them that this sale is for Black Friday. You don’t have to mention anything about the next few days — they’ll find out tomorrow.
Tell them that this sale is for Black Friday. You don’t have to mention anything about the next few days — they’ll find out tomorrow.
Day 3: Saturday
We've had a lot of success with writing heartfelt "Small Business Saturday emails" that resonate with our best customers.
The key is to take them behind the scenes of the journey your brand has been on... and include plans for the future.
We've had a lot of success with writing heartfelt "Small Business Saturday emails" that resonate with our best customers.
The key is to take them behind the scenes of the journey your brand has been on... and include plans for the future.
Everyone wants a tribe to belong to.
Maybe include a customer review (if you have one already), and then reiterate the details of the sale again.
Finish up by letting them know the deadline is Monday at midnight.
Maybe include a customer review (if you have one already), and then reiterate the details of the sale again.
Finish up by letting them know the deadline is Monday at midnight.
Day 4: Sunday
Today, you reiterate the details of the sale.
Tell them again about the bonuses.
Tell them again about the scarcity.
Let them know that it ends tomorrow at midnight.
Today, you reiterate the details of the sale.
Tell them again about the bonuses.
Tell them again about the scarcity.
Let them know that it ends tomorrow at midnight.
And if you so please, you might even want to up the anticipation for Cyber Monday and add in a special bonus that you’ll reveal tomorrow — but you don’t have to.
Just another idea for you.
Simple, straightforward, to the point.
Just another idea for you.
Simple, straightforward, to the point.
Day 5: Cyber Monday
Now it’s time to pound them.
Hit em up 3x.
8am.
4pm.
11pm.
Push the scarcity buttons.
Reiterate the deal.
Tell them again about the bonuses.
Hammer the scarcity and urgency.
Handle the objections.
Do it 3x.
This should be your biggest day of sales.
Now it’s time to pound them.
Hit em up 3x.
8am.
4pm.
11pm.
Push the scarcity buttons.
Reiterate the deal.
Tell them again about the bonuses.
Hammer the scarcity and urgency.
Handle the objections.
Do it 3x.
This should be your biggest day of sales.
You Really Can’t Mess This Up
Don’t overcomplicate this.
You don’t have to be a copywriting expert.
Just be clear and explain the details of the sale.
If you already have products that people want, they will be receptive and will open their wallets for you.
Don’t overcomplicate this.
You don’t have to be a copywriting expert.
Just be clear and explain the details of the sale.
If you already have products that people want, they will be receptive and will open their wallets for you.
At this time of year, people are already in a buying mood.
They already told themselves, in their mind, that they are going to spend money this weekend when all the sales hit.
Ride that wave all the way to the bank.
Now, one last thing...
They already told themselves, in their mind, that they are going to spend money this weekend when all the sales hit.
Ride that wave all the way to the bank.
Now, one last thing...
If you really want to take your Black Friday Email campaigns to the next level, you should grab my Badass Black Friday Bundle.
You'll get SIX of my best email marketing courses & trainings for just $99:
(for a limited time)
docs.google.com
You'll get SIX of my best email marketing courses & trainings for just $99:
(for a limited time)
docs.google.com
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