15 Lessons from the bestselling book "The Conversion Code" by @Chris_Smth:
1/
"It's one thing to get someone to 'like,' 'follow,' or subscribe by email–it's another to get their time and it's a whole other thing to earn someone's business."
"It's one thing to get someone to 'like,' 'follow,' or subscribe by email–it's another to get their time and it's a whole other thing to earn someone's business."
2/
"You shouldn't be obsessed with having a massive following and being verified. You should be obsessed with having a meaningful following and being valuable."
"You shouldn't be obsessed with having a massive following and being verified. You should be obsessed with having a meaningful following and being valuable."
3/
Start using influencer marketing:
-60% of marketers get better results with influencer content
-65% of people discover new brands or products through influencers
-Twitter users are 5.2x more likely to buy something promoted by an influencer
Start using influencer marketing:
-60% of marketers get better results with influencer content
-65% of people discover new brands or products through influencers
-Twitter users are 5.2x more likely to buy something promoted by an influencer
4/
"Reels get exponentially more views than a regular post with a video...I've tested how many video views I get with a reel versus a non-reel many times and the reel always gets 10x more views."
"Reels get exponentially more views than a regular post with a video...I've tested how many video views I get with a reel versus a non-reel many times and the reel always gets 10x more views."
5/
Tips for Instagram Reels:
-Keep it to 30 seconds or less
-Use hashtags and trending music to increase reach
-Edit your reels
-Repost your reels to TikTok and YouTube shorts
Tips for Instagram Reels:
-Keep it to 30 seconds or less
-Use hashtags and trending music to increase reach
-Edit your reels
-Repost your reels to TikTok and YouTube shorts
6/
Here's the harsh reality of what marketing and sales are up against:
-Nearly 90% of people won't answer the phone.
-People are 3-8x more likely to prefer a text from you than to talk to you.
-Only 3% of people trust marketers and salespeople.
Here's the harsh reality of what marketing and sales are up against:
-Nearly 90% of people won't answer the phone.
-People are 3-8x more likely to prefer a text from you than to talk to you.
-Only 3% of people trust marketers and salespeople.
7/
"A recent study found that going from 10 reviews on your website to 50 can increase its conversion rate by 33%."
"A recent study found that going from 10 reviews on your website to 50 can increase its conversion rate by 33%."
8/
"More choices = fewer decisions made. You want to limit the number of calls to action on any given page to one when possible."
"More choices = fewer decisions made. You want to limit the number of calls to action on any given page to one when possible."
9/
"One thing that eventually happens on every social network is that organic reach goes down and the cost of ads goes up....Until then, early adopters and advertisers will reap the rewards."
"One thing that eventually happens on every social network is that organic reach goes down and the cost of ads goes up....Until then, early adopters and advertisers will reap the rewards."
10/
Blogging tips:
-Bloggers who spend 6+ hours on a post get 2.4x better results.
-Bloggers who always do keyword research have a 3.4x better ROI.
-Bloggers who publish weekly get 4.5x better results.
Blogging tips:
-Bloggers who spend 6+ hours on a post get 2.4x better results.
-Bloggers who always do keyword research have a 3.4x better ROI.
-Bloggers who publish weekly get 4.5x better results.
11/
"Marketing feeds appointments. Appointments feed sales. Sales feed our children."
"Marketing feeds appointments. Appointments feed sales. Sales feed our children."
12/
"A good company generates leads. A great one turns them into appointments. An elite one turns them into sales."
"A good company generates leads. A great one turns them into appointments. An elite one turns them into sales."
13/
The top salespeople talk 60% of the time and listen 40% of the time.
The bottom salespeople talk 90% of the time and listen 10% of the time.
The top salespeople talk 60% of the time and listen 40% of the time.
The bottom salespeople talk 90% of the time and listen 10% of the time.
14/
"Your job on the phone when talking to leads is actually very simple: to get the person more emotionally excited than the cost during the time you have their attention."
"Your job on the phone when talking to leads is actually very simple: to get the person more emotionally excited than the cost during the time you have their attention."
15/
The best salespeople have these 3 traits:
The best salespeople have these 3 traits:
Lessons from "The Conversion Code":
-Add more reviews to your site
-Influencer marketing works use it
-Build a meaningful following over a massive one
-Create short-form videos it's taking over social media
-Tell your salespeople to talk 60% of the time & listen the other 40%
-Add more reviews to your site
-Influencer marketing works use it
-Build a meaningful following over a massive one
-Create short-form videos it's taking over social media
-Tell your salespeople to talk 60% of the time & listen the other 40%
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