Most people suck at writing tweets.
10 tweet formats to capture attention and double your engagement:
10 tweet formats to capture attention and double your engagement:
The One Liner
Simple and effective.
With x input, you can achieve y results.
• Creates urgency
• Gives a sense of hope
• Inspires readers to take action
You can use it in multiple different ways.
The fewer the characters, the greater the result.
Simple and effective.
With x input, you can achieve y results.
• Creates urgency
• Gives a sense of hope
• Inspires readers to take action
You can use it in multiple different ways.
The fewer the characters, the greater the result.
The Controversial Take
Some readers hate being told what to do.
But you know what they hate more?
Opinions that contradict their beliefs.
Stop beating around the bush.
Start being bold and assertive.
Some readers hate being told what to do.
But you know what they hate more?
Opinions that contradict their beliefs.
Stop beating around the bush.
Start being bold and assertive.
The Question
This one is straightforward yet underrated.
Here’s why it works:
• Open-ended question
• Creates room for feedback
• Encourages the reader to engage
You can also use them to:
• Build in public
• Test out content ideas
• Connect with your audience
This one is straightforward yet underrated.
Here’s why it works:
• Open-ended question
• Creates room for feedback
• Encourages the reader to engage
You can also use them to:
• Build in public
• Test out content ideas
• Connect with your audience
I'm Convinced
Strong opinions equal strong results.
Convinced acts as the assertive term.
100% expands on the importance of the actions.
Keep this format at your disposal.
Strong opinions equal strong results.
Convinced acts as the assertive term.
100% expands on the importance of the actions.
Keep this format at your disposal.
Stop v Start
Stop doing x and start doing y.
People love it because it’s biased and polarizing.
Win-win scenario.
But just keep in mind:
The greater the relevance to your audience the better it's going to perform.
Stop doing x and start doing y.
People love it because it’s biased and polarizing.
Win-win scenario.
But just keep in mind:
The greater the relevance to your audience the better it's going to perform.
The Slant
One of the most popular formats on Twitter.
Why does it work?
Because humans are pattern recognition machines.
And tweets that have a slant tend to stop the scroll.
This could take some practice.
But it only gets easier over time.
One of the most popular formats on Twitter.
Why does it work?
Because humans are pattern recognition machines.
And tweets that have a slant tend to stop the scroll.
This could take some practice.
But it only gets easier over time.
The List
Think of this like a micro-essay:
• Introduction
• Body
• Conclusion
Instead of generic advice focus on:
• Practical tips
• Simple words
• Delivering value
• Personal experience
This one works all the time.
Think of this like a micro-essay:
• Introduction
• Body
• Conclusion
Instead of generic advice focus on:
• Practical tips
• Simple words
• Delivering value
• Personal experience
This one works all the time.
The 2x3
One of my personal favourites.
Here’s why it works:
• Two contrasting sides
• Brief description of each one
• Combined with a powerful finisher
Get it right and expect guaranteed results.
One of my personal favourites.
Here’s why it works:
• Two contrasting sides
• Brief description of each one
• Combined with a powerful finisher
Get it right and expect guaranteed results.
The Story
The most powerful format on this list.
Here’s why:
• Shows that you’re human
• Your stories can never be replicated
• People hesitate to write about themselves
Share stories and personal experiences as often as you can.
The most powerful format on this list.
Here’s why:
• Shows that you’re human
• Your stories can never be replicated
• People hesitate to write about themselves
Share stories and personal experiences as often as you can.
Just Imagine
Share a desired outcome for the reader.
And let their imagination do the work.
Easy to use and works like a charm.
Share a desired outcome for the reader.
And let their imagination do the work.
Easy to use and works like a charm.
Thanks for reading this thread!
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If you liked it
‣ Hit the like button
‣ Let me know your thoughts
If you loved it
‣ RT the first tweet
‣ Follow @The1stReporter
‣ Subscribe to the 1% Newsletter
the1percentnewsletter.beehiiv.com
10 tweet formats to double your engagement:
1. The One Liner
2. The Controversial Take
3. The Question
4. I'm Convinced
5. Stop v Start
6. The Slant
7. The List
8. The 2x3
9. The Story
10. Just Imagine
1. The One Liner
2. The Controversial Take
3. The Question
4. I'm Convinced
5. Stop v Start
6. The Slant
7. The List
8. The 2x3
9. The Story
10. Just Imagine
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