The most powerful skill you were never taught in school:
Copywriting.
Here are 9 simple formulas to help you write like a world-class copywriter:
Copywriting.
Here are 9 simple formulas to help you write like a world-class copywriter:
1. B-A-B
It stands for:
β’ Before: Life before transformation
β’ After: Life after transformation
β’ Bridge: How to get there
It stands for:
β’ Before: Life before transformation
β’ After: Life after transformation
β’ Bridge: How to get there
2. The 4P's
It stands for:
β’ Picture: describe the situation
β’ Promise: what you'll deliver
β’ Proof: Testimonials, etc.
β’ Push: Call-to-action
It stands for:
β’ Picture: describe the situation
β’ Promise: what you'll deliver
β’ Proof: Testimonials, etc.
β’ Push: Call-to-action
3. F-A-B
It stands for:
β’ Feature: What it is
β’ Advantage: What it does
β’ Benefit: Why that's important
It stands for:
β’ Feature: What it is
β’ Advantage: What it does
β’ Benefit: Why that's important
4. A-I-U
It stands for:
β’ Attention: Capture attention
β’ Interest: Provide further context
β’ Urgency: Create urgency for action
It stands for:
β’ Attention: Capture attention
β’ Interest: Provide further context
β’ Urgency: Create urgency for action
5. The 3S's
It stands for:
β’ Star: Person in question
β’ Story: What happened to them
β’ Solution: Action you want them to take
It stands for:
β’ Star: Person in question
β’ Story: What happened to them
β’ Solution: Action you want them to take
6. V-A-D
It stands for:
Verb: Action accomplished
Application: The applied benefit
Differentiator: "Without needing..."
It stands for:
Verb: Action accomplished
Application: The applied benefit
Differentiator: "Without needing..."
7. A-I-D-A
It stands for:
β’ Attention: Headline
β’ Interest: Add more context
β’ Desire: What they want to achieve
β’ Action: Action required for the outcome
It stands for:
β’ Attention: Headline
β’ Interest: Add more context
β’ Desire: What they want to achieve
β’ Action: Action required for the outcome
8. P-A-S
It stands for:
β’ Problem: Issue plaguing the reader
β’ Agitate: Amplify the problem
β’ Solution: How to solve it
It stands for:
β’ Problem: Issue plaguing the reader
β’ Agitate: Amplify the problem
β’ Solution: How to solve it
9. Q.U.E.S.T
It stands for:
β’ Qualify: A question
β’ Understand: Empathize
β’ Educate: Share some benefits
β’ Stimulate: Preview what's possible
β’ Transition: Talk about what comes next
It stands for:
β’ Qualify: A question
β’ Understand: Empathize
β’ Educate: Share some benefits
β’ Stimulate: Preview what's possible
β’ Transition: Talk about what comes next
If you don't want to learn how to predictably craft viral content for your unique audience - don't click this link.
(Enrollment closing βΒ last cohort of the year!)
completecreator.co
(Enrollment closing βΒ last cohort of the year!)
completecreator.co
TL;DR
9 formulas to help you write world-class copy:
β’ A-I-U
β’ F-A-B
β’ P-A-S
β’ B-A-B
β’ V-A-D
β’ A-I-D-A
β’ The 3S's
β’ The 4P's
β’ Q.U.E.S.T
9 formulas to help you write world-class copy:
β’ A-I-U
β’ F-A-B
β’ P-A-S
β’ B-A-B
β’ V-A-D
β’ A-I-D-A
β’ The 3S's
β’ The 4P's
β’ Q.U.E.S.T
And that's it!
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
If you want to get started creating your own money-making online business
Check out this free resource that walks you step-by-step toward making your first $3,000 writing online
tribeloyal.com
Check out this free resource that walks you step-by-step toward making your first $3,000 writing online
tribeloyal.com
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