8 Facebook Ads ideas proven to work:
- Us vs Them
- Founder stories
- Before and After
- Split-screen videos
- Testimonial Stack UGC
- Carousel in a video format
- Static Image with core benefit
- Problem - Agitation - Solution UGC
Example of each ad-types with breakdownπ§΅π
- Us vs Them
- Founder stories
- Before and After
- Split-screen videos
- Testimonial Stack UGC
- Carousel in a video format
- Static Image with core benefit
- Problem - Agitation - Solution UGC
Example of each ad-types with breakdownπ§΅π
1) Carousel in a video format
@cotopaxi does a great job here in creating a highly engaging ad that stops the scroll & grabs the attention of the audience.
Also, they show the different products from their collection in a video format instead of a typical carousel.
@cotopaxi does a great job here in creating a highly engaging ad that stops the scroll & grabs the attention of the audience.
Also, they show the different products from their collection in a video format instead of a typical carousel.
2) US vs Them
A great ad by @ridgewallet, Where simply comparison of the product is shown & why ridge wallet is better than your old wallets.
Other than comparison, the things I liked most about the ad is hook above the comparison & USPs of the product shown in great way.
A great ad by @ridgewallet, Where simply comparison of the product is shown & why ridge wallet is better than your old wallets.
Other than comparison, the things I liked most about the ad is hook above the comparison & USPs of the product shown in great way.
3) Pain - Agitate - Solve(PAS) framework Video by
@freshly
1. Pain - Remind your audience of the pain they feel
2. Agitate - Make them feel it on a deeper level
3. Solve - How your product solves their pain
Works like charm.
@freshly
1. Pain - Remind your audience of the pain they feel
2. Agitate - Make them feel it on a deeper level
3. Solve - How your product solves their pain
Works like charm.
4) Founder stories
As humans, we love hearing stories, & stories help you to create resonance.
In this creative Founder usually talk about their backstory & why they started the brand in the first place & all behind the scenes.
As humans, we love hearing stories, & stories help you to create resonance.
In this creative Founder usually talk about their backstory & why they started the brand in the first place & all behind the scenes.
5) Static Image with core benefit
Static Images have been performing really well in the Ad-Account & @my_obvi does a great job with static images.
To create these just take your best-performing headline & use that in your ad-creatives with eye-catching visuals.
Static Images have been performing really well in the Ad-Account & @my_obvi does a great job with static images.
To create these just take your best-performing headline & use that in your ad-creatives with eye-catching visuals.
6) Split-screen videos
Split-screen videos perform really great in some of the Ad-Accounts!
It stops the scroll of your audience & allows you to create shorter ads and transmit a compelling message.
Split-screen videos perform really great in some of the Ad-Accounts!
It stops the scroll of your audience & allows you to create shorter ads and transmit a compelling message.
7) Before-After Image
If your product brings direct change to the appearance of your customer, You should definitely test Before-After Image.
But remember Facebook is really sensitive to these ads & disapproves them a lot.
So make sure you do it in the right way.
If your product brings direct change to the appearance of your customer, You should definitely test Before-After Image.
But remember Facebook is really sensitive to these ads & disapproves them a lot.
So make sure you do it in the right way.
8) Testimonial Stack by @GoChirp_
In the end, itβs old & gold testimonial stack format ads that have been performing for years.
To make these you simply take a lot of testimonials & create a mashup of it with upbeat music.
It still performs really well, if you do it right.
In the end, itβs old & gold testimonial stack format ads that have been performing for years.
To make these you simply take a lot of testimonials & create a mashup of it with upbeat music.
It still performs really well, if you do it right.
In the past 4 years, Iβve spent over $20M+ on Facebook Ads for some of the fastest growing brands
After testing 1000βs of ads for brands & spying on competitors for winning ads
Iβve built swipe file of 100+ high-converting ads in highly organized manner: badalpandey.gumroad.com
After testing 1000βs of ads for brands & spying on competitors for winning ads
Iβve built swipe file of 100+ high-converting ads in highly organized manner: badalpandey.gumroad.com
That's all folks.
If you found this thread helpful, please:
- Retweet the first tweet(below) and help others find this thread
- Follow me at @Badalpandey_
I write about Scaling DTC Brands, Facebook Ads, & personal learning every day here.
If you found this thread helpful, please:
- Retweet the first tweet(below) and help others find this thread
- Follow me at @Badalpandey_
I write about Scaling DTC Brands, Facebook Ads, & personal learning every day here.
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