Barsee 🐢
Barsee 🐢

@heyBarsee

18 Tweets 5 reads Dec 23, 2022
Master cold outreach and you can print money at will.
Sadly, most people don't know how or where to start.
Here are 12 cold outreach frameworks to get you started:
I’ve sent 2,00,000+ of cold outreachβ€”some great, some not.
What I've learned: a cold email success is never an accident and can change your life.
I get a lot to dms asking me how to get people's emails online!
It's simple.
Use tools like:
Hunter
Leadshark
Email Extracter
So let's dive into :
1. Reciprocity + Surprise
Let's say :
If you want a client for marketing/copywriting.
Don't cold outreach saying I will work for free or something.
Just go to their websites, fix or make their websites copy better & just send it to them.
Note - It has to be a lot better.
Do it with no expectations & you'll be surprised how many of them replies.
Do something that saves them time, or helps them hit their goals
2. Subject lines to get 70%+ open rate.
It should catch their attention in less than 7 seconds.
How to grab attention :
Give what they want
Use huge numbers
Use curiosity
See how Hustle grabs your attention:
3. Connection Message
Sound like a real person and not bot
Like :
"I know I am messaging you out of no where.
I just saw your post about X and it was so well written
So I just couldn't stop myself to say hello
How are you ?"
Want to make a real connection first, use this.
4. Pain points
Look at their pain points and make it your pitch
Like :
"It looks like you are trying to accomplish X goals.
I believe X can play a pivotal role in your success."
Do not pitch or talk too much
Just hit the pain point questions
Understand them well.
5. Risk Reversal
$1000 looks pricy
But
$1000 with money back guarantee, it looks a lot less pricy
Try to remove risk as much as while pitching.
6. Don't sell Features, sell outcome(what they get)
DON'T = "Facebook ads for e-commerce".
DO = "I will increase your revenue by 27% in the next 53 days."
Outcome > Features
7. Cold emails works if you have :
β€’ No-brainer offer
β€’ Short and Sweet
β€’ A great case study.
β€’ Deliver Value
β€’ Personalized
β€’ Clear CTA
β€’ Niche down
β€’ Never quitting mindset.
8. Social Proof
It always add values to your cold outreach
Try adding good social proof
Like testimonials, what you worked recently, etc.
9. Get Millions of Email Templates
Use Google in your advantage.
Just search email template(according to your niche)
Get inspired or steal or choose one according to your liking.
10. Simple Closing CTA Formula
Close with a very simple call-to-action.
Don't always ask for a call
Offer to share additional materials if the person is interested in learning more.
11. Try video outreach
Videos get much higher reply rate than text based emails.
Use this video structure :
β€’ Quick intro
β€’ Their Problem
β€’ Case Study
β€’ Garantee
β€’ CTA
Note - Video should not be longer than 2.5 minutes.
12. Follow-up is the key.
We are all busy.
When a prospect ghosted you after replying positively.
Hit them every 24 hours until they say yes or no.
It will increase your meeting book rate drastically.
My follow-up strategy :
Day 1 = Case Study or Social Proof
Day 2 = How was your day today?
Day 3 = Follow on Twitter or Instagram and send a dm
Day 4 = Voice note or video
Day 5 = Case Study again
Being shameless pays in business.
That's a wrap!
If you enjoyed this thread:
1. Follow me @heyBarsee for more of these
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