This military strategy is used by startups to dominate their competition.
Tesla, Uber, Facebook & Amazon all used it to win.
Here's a tactic you won't want to miss 👇:
Tesla, Uber, Facebook & Amazon all used it to win.
Here's a tactic you won't want to miss 👇:
The beachhead strategy is named after the WWII battle of Normandy.
Allied soldiers took control of the beachheads. From this position, they could overwhelm adjacent areas.
This is how 5-person startup teams can eventually beat 5k+ person companies.
Here's how...
Allied soldiers took control of the beachheads. From this position, they could overwhelm adjacent areas.
This is how 5-person startup teams can eventually beat 5k+ person companies.
Here's how...
This strategy has 3 steps:
Step 1: Identify a small but critical market.
Step 2: Focus only on that market until you're the dominant player.
Step 3: Once this is done. Expand into adjacent markets with momentum.
Here's 4 methods used by the biggest companies in the world...
Step 1: Identify a small but critical market.
Step 2: Focus only on that market until you're the dominant player.
Step 3: Once this is done. Expand into adjacent markets with momentum.
Here's 4 methods used by the biggest companies in the world...
1. Geographic
Uber → started in one small area to ensure that they were delivering on their promise - and delivering well.
Over time, they expanded regionally, until they were the biggest ride-share company in the world
Uber → started in one small area to ensure that they were delivering on their promise - and delivering well.
Over time, they expanded regionally, until they were the biggest ride-share company in the world
2. Product Category
Amazon → This $1T+ company started by selling books.
Why?
Because books had consistent customer demand & it could offer a wider selection than any bookstore in the world.
With time they added adjacent categories.
Now they sell everything!
Amazon → This $1T+ company started by selling books.
Why?
Because books had consistent customer demand & it could offer a wider selection than any bookstore in the world.
With time they added adjacent categories.
Now they sell everything!
3. Demographic
Tesla → At first, Tesla only sold high-end sports cars valued above $100,000+.
It was not possible to build an affordable electric car with quality and scale.
Now they are valued at $710B (bigger than GM, BMW, Toyota, Ford, & Porche combined)
Tesla → At first, Tesla only sold high-end sports cars valued above $100,000+.
It was not possible to build an affordable electric car with quality and scale.
Now they are valued at $710B (bigger than GM, BMW, Toyota, Ford, & Porche combined)
4. Community
Facebook → It started in a Harvard dorm room when Myspace had a strong footing in the market.
Rather than competing with Myspace, Facebook focussed exclusively on Harvard students.
From here, they expanded to more campuses. And eventually, the world.
Facebook → It started in a Harvard dorm room when Myspace had a strong footing in the market.
Rather than competing with Myspace, Facebook focussed exclusively on Harvard students.
From here, they expanded to more campuses. And eventually, the world.
4 market wedges to dominate your competition:
1. Geographic - Uber started in SF. Now it's global
2. Community - Facebook started at Harvard. Now it has 3B.
3. Product - Amazon sold books. Now they sell everything.
4. Demographic - Tesla's first car was $100k. Now it's $40k.
1. Geographic - Uber started in SF. Now it's global
2. Community - Facebook started at Harvard. Now it has 3B.
3. Product - Amazon sold books. Now they sell everything.
4. Demographic - Tesla's first car was $100k. Now it's $40k.
Did you get value from this?
Retweet the 1st tweet to help others.
And if you want more "How To" guides to propel your business, career, and bank account, follow me @CallumJBooker
Retweet the 1st tweet to help others.
And if you want more "How To" guides to propel your business, career, and bank account, follow me @CallumJBooker
Loading suggestions...