You're one cold email away from changing your life.
I've been able to interview legends like @JamesClear, @herfirst100K, @Codie_Sanchez, and @sivers on my podcast β and it's all thanks to cold email.
Steal my proven cold email formula: π§΅
I've been able to interview legends like @JamesClear, @herfirst100K, @Codie_Sanchez, and @sivers on my podcast β and it's all thanks to cold email.
Steal my proven cold email formula: π§΅
1. Make your request in the subject line
Set expectations up front β you're making a request of some kind. I literally put "Interview Request" in brackets at the front!
People like to feel wanted β it begs for your email to be opened.
Set expectations up front β you're making a request of some kind. I literally put "Interview Request" in brackets at the front!
People like to feel wanted β it begs for your email to be opened.
2. Start with connection
The intro of your email should be clearly written specifically for this person.
Don't just acknowledge their work, show that you've actually connected with it personally. Go beyond the title. Try to find some common ground.
The intro of your email should be clearly written specifically for this person.
Don't just acknowledge their work, show that you've actually connected with it personally. Go beyond the title. Try to find some common ground.
3. Make a clear, direct ask
After you connect personally, make your ask. Do it clearly and directly β you can even choose to BOLD the text if you want.
After you connect personally, make your ask. Do it clearly and directly β you can even choose to BOLD the text if you want.
4. Expand on the opportunity
Once you've made your clear ask, the recipient may still want some information. What is your company, podcast, or opportunity?
Give a short pitch.
Once you've made your clear ask, the recipient may still want some information. What is your company, podcast, or opportunity?
Give a short pitch.
5. Include social proof
With your pitch, share anything you can that shows:
β’Β People like them have said yes before
β’ You're not crazy
β’ This is worth their time
If you can point to past guests, your audience size, or any level of success, this makes it easier to say yes.
With your pitch, share anything you can that shows:
β’Β People like them have said yes before
β’ You're not crazy
β’ This is worth their time
If you can point to past guests, your audience size, or any level of success, this makes it easier to say yes.
6. Offer a large window
Busy people don't have time "later this week." They don't have time next week!
Do everyone a favor and offer a big window for the request β give them MONTHS to schedule.
It's a LOT easier to find 30 minutes in the next few MONTHS than the next few days.
Busy people don't have time "later this week." They don't have time next week!
Do everyone a favor and offer a big window for the request β give them MONTHS to schedule.
It's a LOT easier to find 30 minutes in the next few MONTHS than the next few days.
7. Make it clear HOW to say "yes"
If this person agrees to your request, what's the next step?
Be very clear about what their next action should be if they are interested. Should they reply to the email? Should they click on some link?
I add my scheduling link:
If this person agrees to your request, what's the next step?
Be very clear about what their next action should be if they are interested. Should they reply to the email? Should they click on some link?
I add my scheduling link:
8. Be low pressure
Odds are, this person is doing YOU a favor. Whether you acknowledge it or not, they'll likely know that.
So recognize that this person has a LOT of opportunities competing for their attention.
Just be grateful for their consideration.
Odds are, this person is doing YOU a favor. Whether you acknowledge it or not, they'll likely know that.
So recognize that this person has a LOT of opportunities competing for their attention.
Just be grateful for their consideration.
9. Keep it short
Finally, be sure to keep this email short. You have no idea WHEN someone will receive this, so you want them to be able to read it regardless of circumstance.
I think of it as one scroll of their thumb or less on a mobile phone.
Finally, be sure to keep this email short. You have no idea WHEN someone will receive this, so you want them to be able to read it regardless of circumstance.
I think of it as one scroll of their thumb or less on a mobile phone.
Recap:
1. Make your request in the subject line
2. Start with connection
3. Make a clear, direct ask
4. Expand on the opportunity
5. Include social proof
6. Offer a large window
7. Make it clear HOW to say "yes"
8. Be low pressure
9. Keep it short
1. Make your request in the subject line
2. Start with connection
3. Make a clear, direct ask
4. Expand on the opportunity
5. Include social proof
6. Offer a large window
7. Make it clear HOW to say "yes"
8. Be low pressure
9. Keep it short
If you enjoyed this thread:
1. Follow me for more advice for succeeding as a creator
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1. Follow me for more advice for succeeding as a creator
2. RT the tweet below to share this thread with your friends
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