latinometrics
latinometrics

@LatamData

12 Tweets 1 reads Nov 01, 2022
(1/9) While Mexicans have embraced Halloween, Hollywood attempts to popularize Dia de Muertos worldwide.
A thread on Mexico's celebration and how it's competing with Halloween ๐Ÿ’€๐ŸŽƒ:
(2/9) The Day of the Dead is Mexico's most iconic holiday.
To honor the dead, families build an altar with photos of deceased relatives and other items that represent them.
Flowers, tequila, and food are usually involved, meant as offerings to guide spirits back home.
(3/9) However, according to Google Trends, the popularity of Halloween in Mexico has overtaken the traditional celebration since 2011.
(4/9) Halloween has become increasingly popular among Mexicans because of the growing influence of American culture in the country, especially in the northern states.
Still, Hollywood has been paying closer attention to the Mexican holiday, boosting its home tradition.
(5/9) In 2015, the James Bond movie Spectre opened with an action scene during a Day of the Dead parade in Mexico City (a fictitious event that wasnโ€™t actually taking place in the city at the time).
(6/9) The scene worked so well and brought so much international interest in the celebration that the city started actually hosting and promoting it every year since.
(7/9) Coco, which became one of Pixar's most successful films, has also done admirable work showcasing the Day of the Dead internationally.
(8/9) Even with Hollywoodโ€™s help, the popularity of Halloween is likely to remain.
Catrinas were originally created by a satirist to mock the Mexican upper class, but are today an emblem of the Day of the Dead holiday.
(9/9) Now, as Halloween intertwines with Mexicoโ€™s tradition, many in the country and beyond make the Catrina their costume of choice on October 31st.
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lastly, before you go, you might also enjoy this thread on the movie Coco!

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