My tweets have gotten 27.3 MILLION impressions in the last 81 days.
My secret success factor: Human psychology.
14 psychological triggers to turbo-boost your writing:
(donโt use for evil)
My secret success factor: Human psychology.
14 psychological triggers to turbo-boost your writing:
(donโt use for evil)
Social media engagement happens based on a mix of logic and emotion.
By taking into account the science behind persuasive design, convincing copywriting, and group dynamics, you add an edge to your writing.
Use these techniques to apply hidden influence to your tweets:
By taking into account the science behind persuasive design, convincing copywriting, and group dynamics, you add an edge to your writing.
Use these techniques to apply hidden influence to your tweets:
๐ธ Loss aversion
The pain of losing is 2X greater than the pleasure of gaining.
You can use this in thread hooks and tweet openers.
Sell the value of reading.
Implicitly, people realize theyโll miss out if they donโt read now.
The pain of losing is 2X greater than the pleasure of gaining.
You can use this in thread hooks and tweet openers.
Sell the value of reading.
Implicitly, people realize theyโll miss out if they donโt read now.
๐ธ Groupthink
Groups tend to prefer harmony and conformity more than creativity and individual responsibility.
Broad open-ended questions usually won't get as much engagement.
Instead, provide examples and guard rails.
Set the stage for harmony.
Groups tend to prefer harmony and conformity more than creativity and individual responsibility.
Broad open-ended questions usually won't get as much engagement.
Instead, provide examples and guard rails.
Set the stage for harmony.
๐ธ Bandwagon effect
People want to do it because others are doing it.
Getting a critical mass of social proof makes everything better.
Especially if youโre a small account, message a few friends for support on your threads.
Get those numbers up.
People want to do it because others are doing it.
Getting a critical mass of social proof makes everything better.
Especially if youโre a small account, message a few friends for support on your threads.
Get those numbers up.
๐ธ Desire to belong
Humans have a deep need to be accepted in social groups.
If youโre part of a group, identify it. Talk about topics relevant to just that group.
Your niche is instantly more clear.
People who want to belong will flock to you.
Humans have a deep need to be accepted in social groups.
If youโre part of a group, identify it. Talk about topics relevant to just that group.
Your niche is instantly more clear.
People who want to belong will flock to you.
๐ธ Curiosity gap (Open loop)
When some information is withheld it makes the reader curious to read on.
Be careful not to give too much away in your threads in your hook or second tweet.
Save the summary for the end.
When some information is withheld it makes the reader curious to read on.
Be careful not to give too much away in your threads in your hook or second tweet.
Save the summary for the end.
๐ธ Paradox of choice
Difficult to make decisions when given too many options.
The most important aspect of your profile is the โwhatโs in it for me?โ
Offer too much to your potential follower, they may get overwhelmed.
@thePhilRivers has a clear focus:
Difficult to make decisions when given too many options.
The most important aspect of your profile is the โwhatโs in it for me?โ
Offer too much to your potential follower, they may get overwhelmed.
@thePhilRivers has a clear focus:
@thePhilRivers ๐ธ Credibility
People are more likely to trust someone who shows evidence of being worth their confidence.
Work credibility not just into your profile, but into your tweets and threads.
Share why your opinion matters.
People are more likely to trust someone who shows evidence of being worth their confidence.
Work credibility not just into your profile, but into your tweets and threads.
Share why your opinion matters.
@thePhilRivers ๐ธ Instant gratification
The urge to satisfy a craving right away.
Sadly, this means that going into great depth or offering links on Twitter usually falls flat.
Instead, offer something immediate and actionable right now.
The urge to satisfy a craving right away.
Sadly, this means that going into great depth or offering links on Twitter usually falls flat.
Instead, offer something immediate and actionable right now.
@thePhilRivers ๐ธ Honesty (and dishonesty)
A negative trigger that can reduce engagement.
Avoid clickbait that over-promises and then comes up short.
Instead, share your honest experience.
The more clickbaity the headline, the more value you ahve to deliver.
A negative trigger that can reduce engagement.
Avoid clickbait that over-promises and then comes up short.
Instead, share your honest experience.
The more clickbaity the headline, the more value you ahve to deliver.
@thePhilRivers ๐ธ Clarity (and murkiness)
A negative trigger: when your writing is difficult to understand.
Stress and anxiety counteract the dopamine hit given by your content.
Use simple language even for complex topics. Edit for flow. Cut what you can.
A negative trigger: when your writing is difficult to understand.
Stress and anxiety counteract the dopamine hit given by your content.
Use simple language even for complex topics. Edit for flow. Cut what you can.
@thePhilRivers ๐ธ Visual appeal
Even words on a page get judged visually before they are read.
Tweets that look like a lot of work get skipped.
Instead, draw the eye in. Use tight sentences, bullet lists, and plenty of whitespace.
Your engagement will see a lift.
Even words on a page get judged visually before they are read.
Tweets that look like a lot of work get skipped.
Instead, draw the eye in. Use tight sentences, bullet lists, and plenty of whitespace.
Your engagement will see a lift.
@thePhilRivers ๐ธ Visual hierarchy
Elements should attract attention in a hierarchy of importance.
Use sub-headers to organize tweets in a thread.
Use bullets instead of comma-separated lists.
Twitter is text-based, but that doesnโt mean you should ignore this.
Elements should attract attention in a hierarchy of importance.
Use sub-headers to organize tweets in a thread.
Use bullets instead of comma-separated lists.
Twitter is text-based, but that doesnโt mean you should ignore this.
@thePhilRivers ๐ธ Novelty
Your tweets have novelty when you share new and unexpected ideas and stories.
Novelty is associated with the joys of learning, which activates the dopamine system.
By posting original thoughts, your ideas rise above the rest.
Your tweets have novelty when you share new and unexpected ideas and stories.
Novelty is associated with the joys of learning, which activates the dopamine system.
By posting original thoughts, your ideas rise above the rest.
@thePhilRivers ๐ธ Familiarity
Repetition breeds familiarity and familiarity breeds trust.
Show up daily in someoneโs feed, and theyโre more likely to interact with your content because they recognize you.
Use familiar formatting. A familiar voice, tone, and brand.
Repetition breeds familiarity and familiarity breeds trust.
Show up daily in someoneโs feed, and theyโre more likely to interact with your content because they recognize you.
Use familiar formatting. A familiar voice, tone, and brand.
@thePhilRivers ๐ธ Novelty
๐ธ Credibility
๐ธ Groupthink
๐ธ Familiarity
๐ธ Visual appeal
๐ธ Loss aversion
๐ธ Desire to belong
๐ธ Visual hierarchy
๐ธ Bandwagon effect
๐ธ Instant gratification
๐ธ Paradox of choice
๐ธ Curiosity gap (open loop)
๐ธ Honesty (and dishonesty)
๐ธ Clarity (and murkiness)
๐ธ Credibility
๐ธ Groupthink
๐ธ Familiarity
๐ธ Visual appeal
๐ธ Loss aversion
๐ธ Desire to belong
๐ธ Visual hierarchy
๐ธ Bandwagon effect
๐ธ Instant gratification
๐ธ Paradox of choice
๐ธ Curiosity gap (open loop)
๐ธ Honesty (and dishonesty)
๐ธ Clarity (and murkiness)
@thePhilRivers That's a wrap.
For more on writing, personal brands, and building a business online, follow me @thatroblennon
And if you got something from this, please like / comment / RT to share the free knowledge:
For more on writing, personal brands, and building a business online, follow me @thatroblennon
And if you got something from this, please like / comment / RT to share the free knowledge:
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