October sucked:
• $248k less GMV
• $79k less revenue
• 17% fewer active subscriptions
• $169k less payouts to engineers
The following should change the trajectory of growth:

0/ Bring back the culture, where "every new customer matters"
It seems we lost the scrappiness of an early-stage team, and it's too early for us. We still need to fight for every client no matter what.

1/ Lazer focus on lead generation on the demand side. After the start of the war, we were focused on rebuilding our supply outside of UA and lost touch with buyers.
2/ We hired our first PMM. They will help launch campaigns that target our power users + find new growth channels.

3/ Review and optimize our budget. We have processes of a small team, and it's not anymore. The budget got out of hand.
4/ Outbound sales:
• building internal team of 5 bizdevs
• + outsource bizdev for a year
5/ Optimise client form that has not been changed for over a year.

I share all my progress in this thread