Aditya Pratap Singh
Aditya Pratap Singh

@AadityaPsp

9 Tweets 65 reads Nov 02, 2022
With 9.2 M+ subscribers in a year,
Beluga is one of the fastest-growing faceless channels
You might think it's dumb luck but it's a genius strategy
Here are the tactics Beluga uses that get him over 10 M avg views per video:
-Thread🧡-
1. Initial push
Getting the first 1k subs is hard for YouTubers
Beluga used his existing channel to promote his new channel which helped him get the first subscribers
The YT algorithm takes time to do that. It's great if you can take advantage of an existing audience
2. Intriguing title and thumbnail
The title and thumbnail work in tandem on his channel
The title mentions a relatable situation
and the thumbnail shows a piece of interesting text from that situation
Thumbnails are intentionally low quality and helps them stand out
3. Great storytelling
You might think about what story someone could tell with just some text and profile pics
But that's what Beluga has mastered
The framework that he uses:
β€’ relatable situation between two people
β€’ funny misunderstanding
β€’ third person to give direction
4. Pacing
Pacing is an important aspect of YouTube currently
You bore the audience and they're gone
The text is changing rapidly and to understand the video, you need to actively watch it
5. Sound design
It's an extremely important part of Beluga's success
Those texts wouldn't do anything if the sound was missing from the picture
He uses sound to set the tone of the situation and sometimes pauses it to intensify the awkwardness of the situation.
6. Higher session time
The average video on his channel is 3 min long.
If people just watched one video and moved away, it wouldn't work
Instead, such short and interesting videos force the viewer to watch more than one vid
Which leads to more watch time and works in favour
6 tactics that helped Beluga grow his channel:
1. Initial push
2. Intriguing title and thumbnail
3. Great storytelling
4. Pacing
5. Sound design
6. Higher session time
That's a wrap!
The video that helped me understand this:
youtube.com
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