Copywriting is a hard-to-learn skill
But a framework makes it easier
Here are 3 of the best ones:
But a framework makes it easier
Here are 3 of the best ones:
1. P.A.S.T.O.R
Use: long from copy
Storytelling helps create an emotional connection & understanding of your offer
Use it carefully:
• Problem
• Amplify
• Story
• Testimonial
• Offer
• Response
@thedankoe uses this in his Landing Page
Use: long from copy
Storytelling helps create an emotional connection & understanding of your offer
Use it carefully:
• Problem
• Amplify
• Story
• Testimonial
• Offer
• Response
@thedankoe uses this in his Landing Page
2. Problem — Agitate — Solution
Use: Drives emotion & offers a clear and sharp solution
The best tool out there for new marketers
Use it like this:
• List a common problem
• Then add emotion to it
• How your offer solves it
@dickiebush creates a good story on his website:
Use: Drives emotion & offers a clear and sharp solution
The best tool out there for new marketers
Use it like this:
• List a common problem
• Then add emotion to it
• How your offer solves it
@dickiebush creates a good story on his website:
3. Q.U.E.S.T
Use: Connection with your reader
Shows you understand his struggles and pain
Here you go:
• Qualifies
• Understands
• Educates
• Stimulates
• Transitions
Use @tom_hirst landing page as an example:
Use: Connection with your reader
Shows you understand his struggles and pain
Here you go:
• Qualifies
• Understands
• Educates
• Stimulates
• Transitions
Use @tom_hirst landing page as an example:
Took ideas & illustrations out from @jonbrosio blog
"These 8 Copywriting Frameworks Will Teach You More About Marketing Than a College Degree" - go check it out!
"These 8 Copywriting Frameworks Will Teach You More About Marketing Than a College Degree" - go check it out!
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That's a wrap!
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If you enjoyed this thread:
1. Follow me @AndreiCioloca for more of these
2. RT the tweet below to share this thread with your audience
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