HOW TO POSITION YOURSELF AS A 1 OF 1
& HAVE YOUR DREAM CLIENTS BEG TO WORK WITH YOU
(this is how I was able to hit £100k months)
THREAD
& HAVE YOUR DREAM CLIENTS BEG TO WORK WITH YOU
(this is how I was able to hit £100k months)
THREAD
Positioning has 2 elements:
Trust & Delivery
People MUST trust you deeply.
& they also must think you can deliver what they want.
Here’s how to position yourself so you get both:
Trust & Delivery
People MUST trust you deeply.
& they also must think you can deliver what they want.
Here’s how to position yourself so you get both:
Before we get started, do you mind retweeting the top tweet?
This is my life's work, and will make people a lot of money
(if they implement it)
No pressure.
Now into the thread...
This is my life's work, and will make people a lot of money
(if they implement it)
No pressure.
Now into the thread...
First, we’ll look at what most businesses do wrong.
Why aren't they very trusted?
They position themselves as
“someone to hire”
or
“an agency to pay”
The commonality with all this bad positioning
Why aren't they very trusted?
They position themselves as
“someone to hire”
or
“an agency to pay”
The commonality with all this bad positioning
is it makes the prospects think of LOSING MONEY
You hire someone for work, that’s money out.
That’s someone else on the payroll.
And of course, the hire will likely make them money back…
But, especially at the start, you're viewed as a net loss.
Instead:
You hire someone for work, that’s money out.
That’s someone else on the payroll.
And of course, the hire will likely make them money back…
But, especially at the start, you're viewed as a net loss.
Instead:
Don’t position yourself as “someone to hire”
Position yourself as someone who joins their company
Someone who helps make their vision a reality
It’s not “Me and you” it’s “We”
This way?
Position yourself as someone who joins their company
Someone who helps make their vision a reality
It’s not “Me and you” it’s “We”
This way?
You’re not someone taking food from their table
With a promise of giving some back…
You’re someone that helps add more food.
Which is a HUUUGE DIFFERENCE
We position ourselves as a
With a promise of giving some back…
You’re someone that helps add more food.
Which is a HUUUGE DIFFERENCE
We position ourselves as a
“Growth Partner” for this very reason.
I imagine most will switch to this positioning in 2023.
Agencies as we know it are dying.
Growth Partners now get tremendous trust.
Which leads us to the next stage of positioning:
I imagine most will switch to this positioning in 2023.
Agencies as we know it are dying.
Growth Partners now get tremendous trust.
Which leads us to the next stage of positioning:
DELIVERY
Positioning as a Growth Partner helps prospects trust you more.
Because being a Partner implies that you only win when they do.
Which means they’re more confident you will get results.
With an Agency, it feels more like
Positioning as a Growth Partner helps prospects trust you more.
Because being a Partner implies that you only win when they do.
Which means they’re more confident you will get results.
With an Agency, it feels more like
they will get paid, and not care so much about the results.
There’s many CEOs who have that experience with an Agency.
But as a Growth Partner, there’s little of that connotation.
The WE WIN WHEN YOU DO mentality drives confidence.
It allows people we work with to
There’s many CEOs who have that experience with an Agency.
But as a Growth Partner, there’s little of that connotation.
The WE WIN WHEN YOU DO mentality drives confidence.
It allows people we work with to
step back and let us do what we do best.
We have control over everything, they’ll listen to our advice.
They take us seriously, we’re trusted partners.
Not just another company they outsource to.
The 2 reasons most can’t deliver is
We have control over everything, they’ll listen to our advice.
They take us seriously, we’re trusted partners.
Not just another company they outsource to.
The 2 reasons most can’t deliver is
1) they have little skin in the game (no partnering, less pay)
2) there's little trust, so little control
Little = Little effect = Little results
It's normally down to how much control you have
Which is down to your
2) there's little trust, so little control
Little = Little effect = Little results
It's normally down to how much control you have
Which is down to your
POSITIONING
Before & after the close, if you use what I've said above?
Your results AND your clients results will skyrocket.
Becoming a Growth Partner put me into a
Before & after the close, if you use what I've said above?
Your results AND your clients results will skyrocket.
Becoming a Growth Partner put me into a
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