Indians LOVE cricket!
So much so that a simple cricket news website, CricBuzz:
- gets 398M monthly traffic
- makes $7.8M in revenue
- beats LinkedIn, Microsoft & Flipkart
Here's how this startup hit the keyword JACKPOT and became the 15th most visited website on Google! π§΅
So much so that a simple cricket news website, CricBuzz:
- gets 398M monthly traffic
- makes $7.8M in revenue
- beats LinkedIn, Microsoft & Flipkart
Here's how this startup hit the keyword JACKPOT and became the 15th most visited website on Google! π§΅
Structure:
1. What exactly is CricBuzz? How does it make money?
2. Let's look at CricBuzz's SEO numbers
3. Hitting the SEO keywords jackpot
4. CricBuzz's goldmine of keywords
5. Final Takeaways! And, how to do keyword research for your startup?
1. What exactly is CricBuzz? How does it make money?
2. Let's look at CricBuzz's SEO numbers
3. Hitting the SEO keywords jackpot
4. CricBuzz's goldmine of keywords
5. Final Takeaways! And, how to do keyword research for your startup?
1/ What exactly is CricBuzz?
CricBuzz is a website that covers all things cricket.
- It shares real-time match scores and offers live commentary,
- has all the series, player & match details
- and, writes cricket-based news pieces.
So, it's a directory/news site!
(contd.)
CricBuzz is a website that covers all things cricket.
- It shares real-time match scores and offers live commentary,
- has all the series, player & match details
- and, writes cricket-based news pieces.
So, it's a directory/news site!
(contd.)
CricBuzz Stats:
1. 100M+ app downloads
2. ~3B+ page views
3. 50M+ users
And, it makes $7.8M in revenue.
CricBuzz primarily makes money by running ads. The more traffic they get, the more would be their ad revenue.
So implementing SEO directly serves their bottom line!
1. 100M+ app downloads
2. ~3B+ page views
3. 50M+ users
And, it makes $7.8M in revenue.
CricBuzz primarily makes money by running ads. The more traffic they get, the more would be their ad revenue.
So implementing SEO directly serves their bottom line!
2/ Let's look at CricBuzz's SEO numbers
1. Organic Keywords = 480K
2. Organic Traffic = 398M
3. Backlinks = 1.8M
4. Domain Rating (DR) = 77
Compared to this, CricBuzz's closest competitor, ESPN Cricinfo ranks for 899K keywords and gets only 90.4M traffic.
(contd.)
1. Organic Keywords = 480K
2. Organic Traffic = 398M
3. Backlinks = 1.8M
4. Domain Rating (DR) = 77
Compared to this, CricBuzz's closest competitor, ESPN Cricinfo ranks for 899K keywords and gets only 90.4M traffic.
(contd.)
Top Subfolders:
1. /cricket-match β 40.3M
2. /cricket-series β 38.4M
3. /profiles β 12.7M
4. /cricket-commentary β 10.5M
5. /live-cricket-scores β 6.8M
6. /cricket-schedule β 6.4M
7. /cricket-news β 3.46M
So, how are these subfolders bringing so much traffic?
1. /cricket-match β 40.3M
2. /cricket-series β 38.4M
3. /profiles β 12.7M
4. /cricket-commentary β 10.5M
5. /live-cricket-scores β 6.8M
6. /cricket-schedule β 6.4M
7. /cricket-news β 3.46M
So, how are these subfolders bringing so much traffic?
3/ Hitting the SEO keywords Jackpots
CricBuzz does so well on the SEO front because they have HIT a keyword jackpot!
Meaning, they rank for many HIGH VOLUME keywords under the "cricket" topic.
Example:
"live scoreβ β 19.9M
"ind vs eng" β 43.4M
"virat kohli" β 4.1M
(contd.)
CricBuzz does so well on the SEO front because they have HIT a keyword jackpot!
Meaning, they rank for many HIGH VOLUME keywords under the "cricket" topic.
Example:
"live scoreβ β 19.9M
"ind vs eng" β 43.4M
"virat kohli" β 4.1M
(contd.)
There are many such keywords that are searched millions of times on Google and if they all fall under the same domain, it becomes a golden SEO opportunity!
CricBuzz very excellently capitalizes on this opportunity in the cricket domain!
(contd.)
CricBuzz very excellently capitalizes on this opportunity in the cricket domain!
(contd.)
In SEO you can only rise up to the potential of your keywords.
If the "Top" keyword volume => 100s
Traffic potentially reaches 1000s
But, If the "Top" keyword volume => 10k+
Traffic potentially reaches millions!
So, your keywords essentially pre-determine your SEO results!
If the "Top" keyword volume => 100s
Traffic potentially reaches 1000s
But, If the "Top" keyword volume => 10k+
Traffic potentially reaches millions!
So, your keywords essentially pre-determine your SEO results!
4/ CricBuzz's goldmine of keywords
Let's take the example of CricBuzz's top subfolders to understand the impact of keywords:
The top subfolders rank for keywords with specific repetitive terms like:
1. "live", "score", "match" β "live cricket score", "match score"
(contd.)
Let's take the example of CricBuzz's top subfolders to understand the impact of keywords:
The top subfolders rank for keywords with specific repetitive terms like:
1. "live", "score", "match" β "live cricket score", "match score"
(contd.)
2. <team-1> vs <team-2> β "ind vs ban", "pak vs sa"
3. <series-name> β "ipl 2022 score", "asia cup 2022"
4. <player name> β "virat kohli", "ben stokes"
5. <series-name> schedule β "t20 schedule", "ipl schedule"
6. <series-name> points table β "ipl points table"
(contd.)
3. <series-name> β "ipl 2022 score", "asia cup 2022"
4. <player name> β "virat kohli", "ben stokes"
5. <series-name> schedule β "t20 schedule", "ipl schedule"
6. <series-name> points table β "ipl points table"
(contd.)
There are many such buckets of keywords under the cricket domain.
The beauty of these keywords is:
a) each bucket has hundreds of different variations
b) and, all these variations have a sizeable volume!
(contd.)
The beauty of these keywords is:
a) each bucket has hundreds of different variations
b) and, all these variations have a sizeable volume!
(contd.)
Example 1:
Just Googling the "<series-name> points table" keyword will show you these many options.
In this case, you can create a different page for each keyword.
Example 2:
On the other hand, a page like Virat Kohli's profile page ranks for over 4000 keywords!
(contd.)
Just Googling the "<series-name> points table" keyword will show you these many options.
In this case, you can create a different page for each keyword.
Example 2:
On the other hand, a page like Virat Kohli's profile page ranks for over 4000 keywords!
(contd.)
That's including all the 100s of different ways people search for "virat kohli"
- virat
- kohli
- v kohli
- virat kholi
So, even if you create a page targeting just 1 keyword, that page automatically ranks for all its main keyword variations!
(contd.)
- virat
- kohli
- v kohli
- virat kholi
So, even if you create a page targeting just 1 keyword, that page automatically ranks for all its main keyword variations!
(contd.)
CricBuzz also has cleverly created pages that rank for both:
1. live-match keywords β queries for live matches
2. previous-match keywords β queries for previous matches
So, their traffic is evergreen throughout the year!
1. live-match keywords β queries for live matches
2. previous-match keywords β queries for previous matches
So, their traffic is evergreen throughout the year!
5/ Final Takeaways
Now there is more to why CricBuzz nails SEO:
1. By covering the entire scope of cricket-related queries, they have acquired authority on the topic. So, it invariably ranks at the top.
2. Plus, fans search for CricBuzz with cricket-related queries.
(contd.)
Now there is more to why CricBuzz nails SEO:
1. By covering the entire scope of cricket-related queries, they have acquired authority on the topic. So, it invariably ranks at the top.
2. Plus, fans search for CricBuzz with cricket-related queries.
(contd.)
Keyword Volume:
βcricbuzzβ β 273.7M
βcricbuzz live scoreβ β 2.7M
Since fans directly search for CricBuzz, it further adds to its authority!
But, the company's priority is to get traffic to generate ad money. And, the traffic they get is all thanks to these keywords!
(contd.)
βcricbuzzβ β 273.7M
βcricbuzz live scoreβ β 2.7M
Since fans directly search for CricBuzz, it further adds to its authority!
But, the company's priority is to get traffic to generate ad money. And, the traffic they get is all thanks to these keywords!
(contd.)
So, how can you replicate CricBuzz's success?
Well, you will have to find some
- high volume
- low difficulty
keywords in your domain and start creating pages for them.
Now, itβs not always possible to hit the jackpot and find a high-reward domain as CricBuzz did.
(contd.)
Well, you will have to find some
- high volume
- low difficulty
keywords in your domain and start creating pages for them.
Now, itβs not always possible to hit the jackpot and find a high-reward domain as CricBuzz did.
(contd.)
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