Starbucks sells 8 Million+ cups of Coffee everyday.
Reason: Guerilla Marketing Strategies.
They used impressive tactics to grow their brand across the globe.
7 Marketing Strategies from Starbucks you must know:
Reason: Guerilla Marketing Strategies.
They used impressive tactics to grow their brand across the globe.
7 Marketing Strategies from Starbucks you must know:
Guerilla Marketing Strategies refer to those marketing Strategies in which the company isn't burning a lot of money,
rather they are doing something different, something unique to make people talk about them.
Here are the strategies Starbucks uses daily:
rather they are doing something different, something unique to make people talk about them.
Here are the strategies Starbucks uses daily:
• Social Media Campaigns:
Starbucks realized the potential of Social Media very early on.
They have been capitalizing on its potential to reach more and more people.
They keep organizing campaigns targeting different occasions
Image: Red Cup Campaign targeting Holidays.
Starbucks realized the potential of Social Media very early on.
They have been capitalizing on its potential to reach more and more people.
They keep organizing campaigns targeting different occasions
Image: Red Cup Campaign targeting Holidays.
• Color Psychology:
Starbucks' logo in 1971 was brown in color.
It was probably based on the color of the coffee beans.
When Starbucks started getting known for much more than Coffee, they changed the logo and the color.
The color & logo now gives a more welcoming vibe.
Starbucks' logo in 1971 was brown in color.
It was probably based on the color of the coffee beans.
When Starbucks started getting known for much more than Coffee, they changed the logo and the color.
The color & logo now gives a more welcoming vibe.
• Meme Marketing:
We all have made fun of Starbucks for not getting the name right.
This might make Starbucks sound stupid but guess what?
This is making people talk about them.
People are buying coffee from Starbucks just to see if their name gets spelled wrongly.
GENIUS!
We all have made fun of Starbucks for not getting the name right.
This might make Starbucks sound stupid but guess what?
This is making people talk about them.
People are buying coffee from Starbucks just to see if their name gets spelled wrongly.
GENIUS!
• Fixed Target Audience:
Starbucks always had a fixed audience
Middle-Upper Class Youngsters
(Working/College)
They never tried to lower their rates to reach more people.
Instead, they made people increase their budgets
This gave a special *Exclusive* feel to their products
Starbucks always had a fixed audience
Middle-Upper Class Youngsters
(Working/College)
They never tried to lower their rates to reach more people.
Instead, they made people increase their budgets
This gave a special *Exclusive* feel to their products
• Rewarding Loyal Customers:
Starbucks has an official app and website.
They keep sending new offers to people who use their app every day.
and boy, if someone buys a premium membership, they act as if they have fallen for them.
Hack that makes people visit them almost daily
Starbucks has an official app and website.
They keep sending new offers to people who use their app every day.
and boy, if someone buys a premium membership, they act as if they have fallen for them.
Hack that makes people visit them almost daily
• Using FOMO:
By offering regular users special discounts,
By launching special campaigns,
By the taste of a Starbucks Coffee
Starbucks always finds a way to enter their customer's minds.
When regular customers talk about this in front of people they know, they fall for FOMO.
By offering regular users special discounts,
By launching special campaigns,
By the taste of a Starbucks Coffee
Starbucks always finds a way to enter their customer's minds.
When regular customers talk about this in front of people they know, they fall for FOMO.
• Tried & Tested products:
Starbucks keeps introducing new beverages that are quite popular.
Let's say you have a friend who does not visit Starbucks bcz he doesn't drink Coffee,
See what we have for him:
(No way he's saying NO now)
Thus by doing this they get new customers.
Starbucks keeps introducing new beverages that are quite popular.
Let's say you have a friend who does not visit Starbucks bcz he doesn't drink Coffee,
See what we have for him:
(No way he's saying NO now)
Thus by doing this they get new customers.
TL;DR
• Meme marketing.
• Color Psychology.
• Social Media Campaigns.
• Fixed Target Audience.
• Rewarding Loyal Customers.
• Using Fear of Missing out.
• Tried & Tested new products.
• Meme marketing.
• Color Psychology.
• Social Media Campaigns.
• Fixed Target Audience.
• Rewarding Loyal Customers.
• Using Fear of Missing out.
• Tried & Tested new products.
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